Join tech journalist Erica Swallow for an overview of how to interact with journalists and ultimately gain press for your startup.
You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.
This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.
After taking this course, students should understand the basics of engaging the press and be on their way to coverage!
598 Broadway, 4th Floor
New York, NY
The class is formatted as a lecture, complete with a presentation and spiced up with audience questions and interaction.
7:00 pm - 8:30 pm ESTAdd to Cal
I'm a New York-based tech and startup journalist. I contribute to Forbes, Mashable, The Huffington Post, and Entrepreneur, and my work has also appeared on CNN, USA Today, Business Insider, and American Express OPEN Forum, among other sites. In my previous lives, I was the director of community at technology startup Contently, managed supported content at Mashable, and helped develop and implement the social media marketing strategy for The New York Times.