Sometimes the biggest hurdle to selling your hot new product is just knowing who to pitch it to, and how to find them.
This class will focus on giving you strategy, tactics, and methods that will help you get that crucial first meeting.
Who should you reach out to?
Where do you find them?
How do you craft an introductory email or voicemail?
What's the right balance of persistence and peskiness?
By implementing these surprisingly simple tools and guidelines, you're sure to find potential clients' doors open wider than ever.
Class Format: This class will be a short lecture followed by Q&A.
Anand Chopra-McGowan is an entrepreneur based in New York City, having recently moved from Boston, Massachusetts.
Anand has had a variety of experience in business development roles, most recently at SCVNGR, a Google-funded game dynamics company based in Cambridge that's innovating in everything from location-based services to local deals. Prior to that, he was Director of Development for The Ad Club, New England's trade association for the communications industry.
His sales success in the two roles is proof that the underlying methods, strategies and tactics are consistent, no matter what you're pitching. The Ad Club is 106 years old and SCVNGR is 2 years old, yet Anand got new media companies like Aol, Yahoo! and Google to sponsor The Ad Club, and old-school brands like Dunkin' Donuts, Scholastic, and CBS to run programs on SCVNGR.