This class establishes the critical importance of developing a strategy as a foundation for any social media implementation. The lack of success, inability to create customers, alliances and ROI from social media, greatly stem from the fact that people do not go in with a plan, and commit what I like to refer to as random acts of unsuccessful social media marketing. Just like any other business generating activity, a strategy is the foundation for success, focus, and time management.
We’ll discuss examples of how strategy can create success, ROI, and focus. The key components of a strategy will be defined, and facilitate brainstorming around how to develop the details within each component.
By the end of this class you will have learned:
You will leave this class with an understanding of the importance of planning, as well as an outline to implement a strategy for their clients or business. You will leave with an outline for your strategy, methods for researching, profile completion as well as methods to measure success.You will also leave with tools and resources to support strategy development & implementation, such as:
1. Online research tools and tactics.
2. Tools for efficiency & planning.
3. A plan for focusing in on your relevant audience.
This section will create the buy-in and understanding of the importance of strategy. Students will get an overview of the key components of a strategy as a preparation for the following sections.
We'll then begin to create goals for social media stemming from overall goals of the business, as well as audience targeting brainstorming. We’ll expand the audience mindset from the typical ‘customer targeting’ to the equally successful alliance and influencer target to expand reach, amplification and reputation.
1. An understanding of the importance of investing in planning & strategy.
2. An outline to begin brainstorming for the segments of their social media strategy (or their client’s social media strategy).
3. Methods for researching their market and competition for idea generation.
4. An understanding of how building relationships with this target audience will lead to goal attainment.
This section will discuss the importance of, and methods to, appropriately represent your brand on social media. We’ll cover relevant aspects of image use, voice, impact of outsourcing social media management, and the very important- reputation management and dealing with critics. We’ll also discuss important aspects of goal setting, creating accountability around metrics, and learning from those results to advance your strategy each month.
1. Next steps for ensuring a consistent brand image on social profiles.
2. An outline to prepare for dealing with critics or negative feedback, and how to tie desired outcomes to your business goals.
3. Tools and statistics to review that measure your success and lend insight into what is working and what needs refinement.
Sue Koch spent 15 years in the world of technology startup and management consulting before pursuing her own entrepreneurial calling in 2009, creating Soaring Solutions LLC. Soaring Solutions began much like many of Sue’s clients, and that is marketing solely via social media.
Soaring Solutions provides full life cycle social media services including strategy development, training, and a membership community for online learning and support.
Sue's history & client base are highly diverse. She can successfully adapt to your industry and environment to customize a program and strategy to meet your needs. Her unique background from corporate roles to the entrepreneurial tech startup work facilitate a keen ability to relate to the small business owner while also bringing in those needed aspects of a strategic, goal based foundation that lead to success.
Soaring Solutions' clients include industries such as; advertising, boutique retail, coaching & speaking, entertainment, fitness, mortgage and loan, real estate, legal services, photography, print media, graphic and web design and more.
Sue’s mission is to eliminate unsuccessful random acts of marketing, reduce business owner overwhelm, accelerate knowledge & ROI in social media, and have fun in the process.