Social media is a rapidly changing, which makes it tough for brands and marketers to keep up with. As soon as one social platform is tested and explored, another seems to become the focus of consumer attention. Each social network has its own unique strengths, weakness, opportunities, and constraints. This class will explore simple, efficient, and innovative social marketing strategies for Facebook and other emerging social networks, and explain how to convert opportunities into effective results.
This Class Will Cover:
- Consumer habits in the social space including Facebook, Twitter, StumbleUpon, LinkedIn, Pinterest & YouTube
- How to grow your audience on each social network
- Strategies to effectively amplify content
- How to measure success via POEM (Paid, Owned, and Earned Measurement)
- Turning data into actionable insights
*All proceeds from the course will be donated to Chloe’s Causes, a charitable organization that raises funds and distributes them to causes that benefit children, including medical research and support, pediatric care, and scholarships.
*The last 30 minutes of class will be reserved for Q&A/discussion
New York, NY
7:00 pm - 8:30 pm EDTAdd to Cal
Rick Martira is the Director of Media Strategy at UNIFIED, a company specializing in enterprise solutions for social marketers. Rick was recently awarded a Gold Medal for Best Trainer at the 2012 Contact Center World Awards. UNIFIED has won a gold medal at the American Business Awards, was named the People’s Choice winner at the Future of Advertising event at Internet Week 2012, and was a finalist at the Global Festival of Media. In his current role, he helps design multi-channel social strategies for major brands including Microsoft, Showtime, PNC Bank, & more. Prior to joining UNIFIED, he worked exclusively for major advertising agencies, including Mediacom and Digitas, running digital marketing planning and buying teams.
This class hasn't been reviewed yet.