Social Media Branding 201 for Freelancers and Startups

, Musician & Music Marketing Specialist

GIVE ME TWO HOURS AND I'LL TEACH YOU HOW TO SUPERCHARGE YOUR SOCIAL MEDIA STRATEGY!

Using Facebook or Twitter to communicate with friends is one thing, but using these social media tools for business requires a totally different skillset. If you are already extremely comfortable using social media, the time has come for you to learn strategies to meet the people who you want to do business with.

Whether you are seeking clients, customers, or investors, you will learn specific strategies to grow your network:

  • How to focus and transmit your online brand
  • How to build your targeted "Hot List"
  • How to curate killer content
  • My Secret Facebook Ninja Strategy

This class will be strategy-heavy, so come prepared to take notes and learn a lot! The goal is to leave this class with a handful of new tactics that can be implemented immediately.

If you'd like a more basic intro to social media branding, please check out Social Media Branding 101.

Schedule
  • Social Media Branding 201 for Freelancers and Startups

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Carla Lynne Hall

Musician & Music Marketing Specialist

Carla Lynne Hall is a Musician and Music Marketing Specialist and Founder of Rock Star Life Lessons, a musician lifestyle brand which helps musicians grow their audiences and become self-sustaining entrepreneurs. Carla is also a Graduate and Course Leader for Workshop In Business Opportunities' (WIBO) "How to Build a Growing Profitable Business" workshop, which has developed NYC-based entrepreneurs for over 40 years.

As a musician, Carla has released four independent CDs under her own Moxie Entertainment label: Front & Center, My First Child Lullaby Single, Supernova, and Dirty5 while holding day jobs in music publishing, music management, and music publicity. Carla began writing how-to articles for musicians for MusicDish.com which led to her "The Biz" music business column for VIBE Magazine

Carla is a Skillshare Master Teacher, as well as a Course Leader for Creative Capital's "Internet for Artists", a workshop that teaches artists around the country how to use the internet to promote their work. She is the former Director of Online Courses at Ariel Publicity. Carla is also the author of three books: The DIY Guide to the Music Biz, Twitter for Musicians, and Musician's Roadmap to Facebook and Twitter with Ariel Hyatt.

Carla also has a popular blog and podcast for musicians at http://RockStarLifeLessons.com. Over the past 15 years, she has parlayed her internet fame into four indie CDs, three books, an international tribe of friends, followers, and fans, and a new TV Show, Carla Lynne Hall: Music Trekker, on Time Warner Cable in New York City.

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