Social Media Branding 101 for Small Biz Owners

, Musician & Music Marketing Specialist


While using Facebook and Twitter can be fun to use in your daily/personal life, these social media tools can also be used to build a platform for you and your business.

  • Are you worried that you'll have to share what you had for breakfast??
  • Do you want to reach a greater number of clients and customers?
  • Are you worried that using social media will take all your time?
  • Do you want to learn how to use social media to grow your business, but you're unsure how to start?
  • Are you tired of being invisible online?

Whether you are seeking clients or customers, this class teaches the best practices of social media marketing. We’ll cover business branding basics that can be used to grow your network online and offline.

This class is best for:

  • Small business owners who are new to online marketing
  • Social media beginners who want to learn more about the possibilities of Facebook and Twitter
  • Anyone who wants to learn social media marketing skills to gain more business

The goal is to leave this class with at least one new tactic that can be implemented immediately. Having a laptop, tablet, or smartphone is not required, and interacting with your classmates is encouraged!

If you're already extremely comfortable with social media, please check out the new strategy-packed course, Social Media Branding 201.

  • Social Media Branding 101 for Small Biz Owners

    In Good Company

    16 W. 23rd St. 4th
    New York, NY

    In this class, you will learn:

    • How to create and transmit an online brand for your business
    • How to identify the people you need to meet online
    • How to connect with them using social media
    Thu, September 20th, 2012

    4:00 pm - 6:00 pm EDT

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Carla Lynne Hall

Musician & Music Marketing Specialist

Carla Lynne Hall is a Musician and Music Marketing Specialist and Founder of Rock Star Life Lessons, a musician lifestyle brand which helps musicians grow their audiences and become self-sustaining entrepreneurs. Carla is also a Graduate and Course Leader for Workshop In Business Opportunities' (WIBO) "How to Build a Growing Profitable Business" workshop, which has developed NYC-based entrepreneurs for over 40 years.

As a musician, Carla has released four independent CDs under her own Moxie Entertainment label: Front & Center, My First Child Lullaby Single, Supernova, and Dirty5 while holding day jobs in music publishing, music management, and music publicity. Carla began writing how-to articles for musicians for which led to her "The Biz" music business column for VIBE Magazine

Carla is a Skillshare Master Teacher, as well as a Course Leader for Creative Capital's "Internet for Artists", a workshop that teaches artists around the country how to use the internet to promote their work. She is the former Director of Online Courses at Ariel Publicity. Carla is also the author of three books: The DIY Guide to the Music Biz, Twitter for Musicians, and Musician's Roadmap to Facebook and Twitter with Ariel Hyatt.

Carla also has a popular blog and podcast for musicians at Over the past 15 years, she has parlayed her internet fame into four indie CDs, three books, an international tribe of friends, followers, and fans, and a new TV Show, Carla Lynne Hall: Music Trekker, on Time Warner Cable in New York City.

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    In Good Company

    16 W. 23rd St.

    New York, NY

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