Product Management for Startups

, Co-Founder at Clothes Horse

The role and responsibilities of a Product Manager are essential for translating product vision into execution.

Come learn what exactly a Product Manager does and how he/she helps define and manage beautiful products that provide amazing experiences for customers and users. The content of this course will be applicable whether you're a founder acting as the first Product Manager or you're the first Product Manager hired at a growing startup. Specific topics covered are:

Role of Product Manager

  • Founder as Product Manager
  • The first product manager hire
  • Building a product team

Product Requirements

  • Wireframes, hi-fi mocks, requirement docs
  • Project Management and brainstorming tools


  • Interaction design
  • Learning CSS/HTML

Roadmap & Prioritization

  • Tracking priorities & product roadmap
  • Defining a minimum viable product
  • Limiting what you're building and when to fill in the gaps
  • New features vs. improving new ones

Analytics & User Feedback

  • Running a user feedback session
  • Analyzing funnels & cohorts
  • Learning SQL, xpath, etc.

Note: All proceeds will be donated to Raise Cache, a benefit fashion show on November 17th to celebrate NY tech and raise $100,000 for HackNY. Help celebrate NYC as the epicenter of Tech, fashion, art, culture and music while fostering the next generation of innovators.

  • Product Management for Startups

    Pivotal Labs

    841 Broadway 8th Floor
    New York, NY

    Tue, November 1st, 2011

    7:00 pm - 8:30 pm EDT

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David Whittemore

Co-Founder at Clothes Horse
David is the co-founder of Clothes Horse and previously started a custom clothing company, V Bespoke. Prior to that, he was the Senior Product Manager at On Deck Capital and was a Product Manager at Monitor110. He is also the president of the Columbia Venture Community and the New York Venture Community.
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    New York, NY

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