Postponed: Principles and Practices of Social Interaction Design

, User Experience Designer

Social Media Networks, because they are built on the collective participation of individuals, can only be effectively guided by means of a researched and learned understanding of social psychology. It is the products designer's job to understand how social media ecosystems are likely to evolve, given the interaction of the application constraints with users -- each of which with their own goals, prejudices, social ties, needs for sociality and irrational decision-making. 

Design choices affecting application design, functions, and features can only steer individual and aggregate participation within the social network. This class will begin with the basics of social psychology as it pertains to social media and networking sites and give a brief overview of identity creation in the context of social networking theory.

We will discuss design patterns in social media site architecture and their impact on human behavior, and why designs and product owners engaged in building social networking ecosystems must leverage sociology, social network analysis, and behavioral economics to ensure their social media site is design for conversation and engagement.

NOTE: This class isn't just theory, it's theory applied to practice. This means there will be a design challenge which starts in the first session, and carries through the remaining 4 workshops. We will use various UX activities and methods to brainstorm, sketch, critique and validate concepts in a team setting. 

Schedule
  • Introduction to Principles of Social Interaction Design #SxD

    TBD

    TBD
    New York, NY

    This is the introduction to a 5 class course. In this first class, we will cover the principles of social psychology when designing social platforms as well as basic communication theory. 

    What students will learn:

    • Overarching principles of social psychology when designing social platforms
    • Basic design patterns for adding social components to an existing software platform
    • Guiding positive and mitigating the risk of negative activity on an active community website
    • Understand the nature of anti-patterns covering emergent bad design practices in social networking sites.
    • Case studies critiquing existing social sites, including lessons learned from 17 years designing complex online social ecosystems. 

    Curriculum

    Week 1: Introduction, principles, and framing course design challenge

    Week 2: Social Profiles, Mediated Experiences & designing user engagement

                            Identity, Presence, Projection, Reputation

    Week 3: Forms of talk & action on social platforms

                            Collectors, Broadcasters, Collaboration & Feedback Loops

    Week 4: Communities, Ties, and Connections

    Week 5: Anti-patterns in designing for social engagement

    Nov
    7
    Wed, November 7th, 2012

    6:30 pm - 8:00 pm EST

    Add to Cal
  • Social Profiles, Mediated Experiences & designing user engagement

    TBD

    TBD
    New York , NY

    Continuation of Session 1, we'll dive deeper into online profiles, projection, and performance by users in social media. We'll explore design patterns for user engagement, and apply them to the class project. 

    Nov
    13
    Tue, November 13th, 2012

    6:30 pm - 8:00 pm EST

    Add to Cal
  • Forms of talk & action on social platforms

    TBD

    TBD
    New York , NY

    Nov
    20
    Tue, November 20th, 2012

    6:30 pm - 8:00 pm EST

    Add to Cal
  • Communities, Ties, and Connections

    TBD

    TBD
    New York , NY

    Nov
    27
    Tue, November 27th, 2012

    6:30 pm - 8:00 pm EST

    Add to Cal
  • Wrap Up - Final Workshop Presentations & Critique

    TBD

    TBD
    New York, NY

    We will review material from the previous 4 workshops and participants will present their final class project. 

    Dec
    4
    Tue, December 4th, 2012

    7:00 pm - 8:30 pm EST

    Add to Cal

Will E Evans

User Experience Designer

Will Evans is a leader in the User Experience (UX) and design thinking communities. He is fascinated by complexity theory, Lean, Kanban, and AgileUX. Previously, he was the Manager, Experience Design for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences includes directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. 

He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.

Will's work in research and design has been featured in numerous publications including Business Week, The Economist, Business Insider, Fast Company, Time Magazine, Fortune, MSNBC, Fox Business and the Wall Street Journal.

His passions include design and critical theory, postmodernism, information visualization, cooking, psychology, neuroscience, art, and wine. He lives in New York, NY, drinks far too much coffee, and wears only black. He is Co-Chair for the AgileUX NYC conference, and was Design Co-Chair for the IxDA Interaction10 conference in Savannah, Georgia in February, 2010. He also served on the board of directors of the Information Architecture Institute leading marketing and events.

View Full Profile

0% Positive Reviews (1 Reviews)

    TBD

    TBD

    New York, NY

    12 / 40 Students

    • 1

      Classes

    • 12

      Students

    • 42

      Watchlist