How to Influence the Influencers

, VP, Digital Strategy, Social@Ogilvy

So you want to build online buzz but aren't sure where to get started?

A good first step is to develop an influencer strategy. This class will teach you how to find and engage influencers in your target community. You'll also hear some of Ogilvy's lessons learned about the right ways to get attention from influencers as well as how to grow your relationship with influencers over time.

Specific topics covered in this class include:

  • Why use influencers?
  • Influencers: would you know one if you saw one?

1. Authority 

2. Relevance

3. Identification

  •  Engaging Influencers

1. Value exchnage

2. Planning a social experience

  • Tales from the trenches: Influencer engagement watch-outs

1. Pay for play?

2. Disclosures

  • Don't forget about them - the value of follow up

*Ogiilvy will donate all proceeds from this class to charity.*

Dan Schreibstein

VP, Digital Strategy, Social@Ogilvy

Dan Schreibstein is a Vice President of Digital Strategy on Ogilvy’s 360 Digital Influence team focused on word of mouth and social media marketing.

He brings a unique combination of online customer acquisition and B2B marketing skills to Ogilvy PR.  His experience spans more than eight years and includes work with financial services firms, FMCG/CPG brands, online publishers, and technology professional services firms. He has served as an instructor for social media-focused classes has been a speaker at email and direct marketing industry events, including the Direct Marketing Association’s Annual Conference, where he spoke on online acquisition marketing best practices.

You can find out even more about Dan, here

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