It all started in 2007 when charity: water founder Scott Harrison was turning 32. He asked everyone he knew for $32 donations to build a well in Kenya, Africa in lieu of birthday gifts. He then asked everyone born in September to join him. In a remarkable seven weeks, $159,000 was raised and 100% of the money went to build water systems at 3 hospitals and 1 school. This September marks the 5th anniversary of charity: water's September Campaign, and in just 5 short years charity: water has provided access to clean water for over 2 million people in 19 countries.
This class will go over the digital fundraising strategy through the lens of the September Campaign to see how charity: water raised over 70% of funds through digital channels in 2010. It's also projected that charity: water will raise over $10 million online in 2011.
Note: 100% of class fees will contribute to the drilling rig for charity: water's 5th anniversary September Campaign, and a matching donor will double what you give. For the next decade the rig will go to work in northern Ethiopia digging hundreds of wells, and we’re going to stick a GPS unit so you can see where your money goes to work! Learn more at: Paull's 28th Birthday.
Paull is an Australian native and a member of the executive leadership team at charity: water, a non-profit providing clean and safe drinking water to people in the developing world. As Director of Digital at charity: water, he is primarily responsible for online fundraising.
Prior to charity: water, Paull served as a Senior Account Director for New York based social media agency Converseon. He had the opportunity to lead major projects and organization-wide social media strategy with brands such as Telstra, Newell Rubbermaid, Graco Children's Products, Citrix, Cisco, New York Times and Showtime's Smithsonian Channel. Paull was an integral part of projects that have received awards from Forrester Groundswell, WOMMA, PRSA, the Webbys, PR News and OMMA.
In his spare time, Paull runs a personal blog, 'Young PR' (now PaullYoung.com), that has been ranked by AdAge amongst the world's top 150 marketing blogs and by B&T Magazine as Australia's third most influential marketing blog.