Web Copy That Works: Create Your Brand-Driven Content Strategy

1 VIDEOS (59m)
  • Creating Your Content Audit + Competitive Analysis

    • Content Strategy Lecture (59:16)

      59:15

Class Project: Conduct competitive and content audits to inform the content strategy for your brand.

Assignment Details

130

Students

9

Projects

83%

6 Reviews

About This Class

So, what is a content strategist, anyway? Content strategists plan for content creation, delivery, and governance (on, for instance, a company's website and other web properties) — but what that actually entails can vary dramatically. Not all content is created equal. That's why it's critical to think stra... Read More

Published on Tue, Jan 29th 2013