Web Copy That Works: Create Your Brand-Driven Content Strategy

In this lecture, I'll go over resources I've provided in the Syllabus and give you the guidance and recommendations you need to lead you through creating your brand-driven content strategy.
1 Videos (59m)
  • Creating Your Content Audit + Competitive Analysis

    • Content Strategy Lecture (59:16)


Class Project: Conduct competitive and content audits to inform the content strategy for your brand.

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About This Class

So, what is a content strategist, anyway? Content strategists plan for content creation, delivery, and governance (on, for instance, a company's website and other web properties) — but what that actually entails can vary dramatically. Not all content is created equal. That's why it's critical to think stra... Read More

Published on Tue, Jan 29th 2013