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Web Copy That Works: Create Your Brand-Driven Content Strategy

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1 Videos (59m)
  • Creating Your Content Audit + Competitive Analysis

    • Content Strategy Lecture (59:16)

      59:15

Class Project: Conduct competitive and content audits to inform the content strategy for your brand.

Assignment Details

133

Students

9

Projects

83%

6 Reviews

About This Class

So, what is a content strategist, anyway? Content strategists plan for content creation, delivery, and governance (on, for instance, a company's website and other web properties) — but what that actually entails can vary dramatically. Not all content is created equal. That's why it's critical to think stra... Read More