Apple to Jay-Z: Start Building a Multi-Billion Dollar Brand

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  • Building a Strong Brand

  • Project Discussion and Review

  • Final Office Hours

Class Project: Create a strategy and visual narrative for a brand

Assignment Details

37

Students

13

Projects

100%

5 Reviews

About This Class

"Mr. Berger presented a series of questions. .. including whether a company can build a brand without advertising. .. case studies on Volvo, Apple, Google and Jay-Z, dissected each brands' elements, like the product sold, the brand's values, and tone of voice. "- "Returning to Industry's Roots With Lessons i... Read More

Published on Tue, Feb 19th 2013

Tags: Branding