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Apple to Jay-Z: Start Building a Multi-Billion Dollar Brand

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Class Project: Create a strategy and visual narrative for a brand

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37

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About This Class

"Mr. Berger presented a series of questions. .. including whether a company can build a brand without advertising. .. case studies on Volvo, Apple, Google and Jay-Z, dissected each brands' elements, like the product sold, the brand's values, and tone of voice. "- "Returning to Industry's Roots With Lessons i... Read More