Make Money Making Music

, Musician & Music Marketing Specialist

“Make Money Making Music” is the fourth and final workshop in the SELL YOUR MUSIC! Workshop Series, based on “The 4 C’s of the New Music Business: Create, Capture, Connect & Cash” music entrepreneur framework developed by Carla Lynne Hall of Each session offers strategies and case studies from musicians who have created a successful career in music without getting signed to a record label.

The fourth “C” stands for CASH. After building upon the foundation lessons covered in the previous CREATE, CAPTURE, and CONNECT sessions, “Make Money Making Music” will teach you:

• How to Build a Merchandise Line

• How to License Your Music for Film and TV

• Creating Multiple Streams of Music Income

• Breaking Even and Making a Profit

The goal of this class is to provide participants with **at least** one strategy can used immediately to grow their music businesses.


If you are interested in taking the entire workshop series, please check out SELL YOUR MUSIC! Workshop Series



"Carla Lynne Hall is the real expert on online music marketing these days." - Derek Sivers, creator of CD Baby

"Carla Lynne Hall is an amazing strategist. Her blog is wonderful too!” - Ariel Hyatt, Ariel Publicity and Cyber PR, and Co-Author of Musicians’ Roadmap to Facebook and Twitter.

“Carla Lynne Hall is like your cool-ass aunt that gives you the real deal about the music business.” - Darrell McNeill, Executive Director, Black Rock Coalition

“Carla, thank you for speaking at our Networking Meeting. What made your appearance so special was that, not only did you provide information on sources of income that many songwriters may not have considered, but you did it with ‘heart’. I thank you for giving so much of yourself.” – Bob Leone, Former Projects Director, Songwriters Hall of Fame

“Working with Carla was such an amazing experience, and I feel that it has provided me with a great foundation to base my musical career! I also want to mention the tremendous help she has been. Not only is she an amazing artist but an amazing person!” – Stephen Carmichael,

“Carla my experience with you has been AMAZING! Your positive attitude is infectious. Thanks to you, I’m thinking of starting my own blog! I’ve learned so much about online presence, and I will take that knowledge with me.” – Marissa Z., Music Industry Major

“Carla, thank you so much for your insights – you really have inspired me to get into music on a professional basis.” – Emma W., songwriter

“Carla Lynne Hall is without doubt the musician's best friend! She operates with the three things I admire most: true professionalism, complete openness, and nurturing support. I cannot recommend her highly enough!" – Sean T. Wright,

“Carla is great to work with. Her personal, upfront, and honest opinion is worth its weight in gold.” - Zak, Isaac's Aircraft,
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Carla Lynne Hall

Musician & Music Marketing Specialist
Carla Lynne Hall is a full-time musician and music marketing specialist based in New York City. She has released three independent CDs on her Moxie Entertainment label, and has traveled the world as a professional vocalist.

Carla has also worked on the business side of music, and has written three books for independent musicians. Carla is an Associate Writer for, and was the founding music industry columnist of “The Biz” at VIBE Magazine,

She is a graduate and Course Leader for the Workshop in Business Opportunities (WIBO) "How to Build a Growing, Profitable Business" workshop where she helps develop entrepreneurs and small business owners in all industries. Carla blogs at, where she is also launching a podcast and online TV series.
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