How to Write Blog Posts That Build a Community

By ·chief engagement officer, another jennifer

Class Project

Write an engaging blog post that people will read, comment on and share

A blog is a powerful tool for business or for personal use. A blog helps you establish expertise in an area. A blog drives traffic to your website, giving you better search engine optimization (SEO), and helps build your brand. It gives you a platform to tell your story. It may even make you money. The list of benefits go on and on.

The most successful blogs out there create a community for their readers. Whether your blog is for business or personal use, with a small or large following, creating a community gives your readers a reason (and the desire) to subscribe to, comment on and share your blog.

This class is for those who have started a blog but need help growing it.

This class will explore:

  • The anatomy of a good blog post
  • Writing effective blog posts that encourage reader interaction
  • Amplifying your blog posts once they are published

By the end, students should feel comfortable writing blog posts that engage readers and encourage community interaction. Because students will be critiquing and commenting on each other’s blogs, it is expected that they will also gain new blog readers directly from the class.

Students should expect to spend approximately 2-3 hours / week for writing, discussions and commenting on blog posts. I'll host live online lectures for each stage of your process (see the Syllabus for details) and will be popping in and out of the Discussions to comment on great examples and those that could use some improvement - I hope you'll all learn from those comments!

Level: Beginner

Jennifer Barbour

chief engagement officer, another jennifer

Jennifer Barbour, the chief engagement officer at another jennifer writing lab, is a professional copywriter, blogger and new media consultant, specializing in nonprofit and small business marketing communications. She has managed all steps of the marketing communications process from concept to strategy, creation to execution, often with limited budgets. Jennifer has more than a decade of experience specifically in persuasive writing, marketing strategy and research, media relations and graphic design.

A regular blogger since 2007, Jennifer has covered a variety of topics that range from parenting to alcohol and drug addiction. Jennifer is active in social media, has written and designed several websites and publishes a monthly e-newsletter. She is also a proud member of the Global Team of 200, a highly specialized group of members ofMom Bloggers for Social Good that concentrates on issues involving women and girls, children, world hunger and maternal health. Like most writers and bloggers, she’s pretty sure she can write on just about any topic, persuasive or not.

Jennifer graduated from Syracuse University in 1998 with a dual bachelor’s degree in Advertising and Psychology and earned her Leadership of Non-Profit Organizations Graduate Certificate from Southern New Hampshire University in 2011. She lives in Brunswick, Maine with her accountant husband, two energetic boys, two male Siberian huskies and one cute female Alaskan husky.

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93% Positive Reviews (28 Reviews)

    • At a Glance

    • 4 Video Lessons
    • 250 Students
    • 93% Positive Reviews (28)
    • Lifetime Access
    • Self-Paced Online Class
    • How does an online class work?

      Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.

    • Do teachers give project feedback?

      Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!

    • When does a class end?

      Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.

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