Understanding Customer Behavior Gaps with Cohort Analysis

Cassie Lancellotti-Young, VP, Client Optimization & Analytics at Sailthru

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3 Videos (1h 2m)
  • Introduction and Overview + Get Your Data! (Est. Time1.5 Hours)

    • Introduction and Overview of Cohort Analysis (30:05)

      30:05
  • Structuring and Scoring Your Data (Est. Time: 1 Hour)

    • What to Track and How to Measure It (31:35)

      31:35
  • Pivot Tables

    • Placeholder

      00:05

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About This Class

Whether you're a co-founder hoping to convince investors to give you funds, an employee/operator who needs actionable data (and quickly!), or a finance buff who's looking to translate financial analytical chops to the startup world, this class is for you. (Image Credit: Kareem Mayan) You’ll use cohort analysis to dig into your customer data and learn more about your users tha... Read More

Cassie Lancellotti-Young, VP, Client Optimization & Analytics at Sailthru

Cassie Lancellotti-Young is VP Client Optimization & Analytics at Sailthru. Before joining Sailthru,  where she works with top brands in e-commerce and publishing to improve the relevance of their marketing and increase their customer lifetime... Read More