The Art of Cult-Like Loyalty

By ·Community Developer

Class Project

Design your customer loyalty strategy

I have a history of getting people excited about things - something I do now as Director of Customer Experience at Threadflip, Community Mentor at SoundCloud and as an Advisor to Skillshare. And something I did previously as Head of Global Community at Airbnb and Senior Community Manager at Yelp. I’m excited about the opportunity to teach you how to cultivate Bieber-level loyalty and to share why I love doing it. 


This class is geared towards anyone interested in understanding how a brand or organization can build a dedicated, loyal following. Startup founders, business owners, brand managers or strategists all welcome.

We’ll cover the psychology and strategy behind turning consumers into believers. You’ll leave this class with an immediately-actionable customer loyalty plan of your own.

We’ll dissect some brands whose customers behave more like cult than consumer. As we examine why, you’ll borrow pages from these brands’ loyalty playbooks to craft the compelling narrative you want your customers to think of when they think of you.

I’ll guide you through different customer engagement programs and techniques so you leave this class a brand-building expert. You’ll identify who should make up your fan base, figure out an actionable plan to connect with them and architect the loyalty strategy that turns them into lifelong fans.

Award
At the end of class I’ll choose one engagement strategy to shout out, and follow up with personal consultation.

Prerequisites

This class is geared towards anyone interested in understanding how a brand or organization can build a dedicated, loyal following. Startup founders, business owners, brand managers or strategists all welcome.

Level: Beginner

Ligaya Tichy

Community Developer
Ligaya Tichy likes to get people excited about things. Currently, she’s Director of Customer Experience at Threadflip, Community Mentor at SoundCloud and an Advisor to Skillshare. In previous lives, Ligaya was the Head of Global Community at Airbnb and Senior Community Manager at Yelp.
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    • At a Glance

    • Video Lessons
    • 140 Students
    • 100% Positive Reviews (12)
    • Lifetime Access
    • Self-Paced Online Class
    • How does an online class work?

      Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.

    • Do teachers give project feedback?

      Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!

    • When does a class end?

      Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.

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