The Art of Cult-Like Loyalty

, Community Developer

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Class Project

Design your customer loyalty strategy

About the Class

I have a history of getting people excited about things - something I do now as Director of Customer Experience at Threadflip, Community Mentor at SoundCloud and as an Advisor to Skillshare. And something I did previously as Head of Global Community at Airbnb and Senior Community Manager at Yelp. I’m excited about the opportunity to teach you how to cultivate Bieber-level loyalty and to share why I love doing it. 


This class is geared towards anyone interested in understanding how a brand or organization can build a dedicated, loyal following. Startup founders, business owners, brand managers or strategists all welcome.

We’ll cover the psychology and strategy behind turning consumers into believers. You’ll leave this class with an immediately-actionable customer loyalty plan of your own.

We’ll dissect some brands whose customers behave more like cult than consumer. As we examine why, you’ll borrow pages from these brands’ loyalty playbooks to craft the compelling narrative you want your customers to think of when they think of you.

I’ll guide you through different customer engagement programs and techniques so you leave this class a brand-building expert. You’ll identify who should make up your fan base, figure out an actionable plan to connect with them and architect the loyalty strategy that turns them into lifelong fans.

Award
At the end of class I’ll choose one engagement strategy to shout out, and follow up with personal consultation.

More Information

This class is geared towards anyone interested in understanding how a brand or organization can build a dedicated, loyal following. Startup founders, business owners, brand managers or strategists all welcome.

Level: Beginner

School: Marketing

Related Subjects: Entrepreneurship

At a Glance

  • Non-Membership Class
  • 0 Video Lessons (0s)
  • 140 Students
  • 100% Positive Reviews (12)
  • Self-Paced Online Class
  • 14-Day Money Back Guarantee

About the Teacher

Ligaya Tichy

Ligaya Tichy

Community Developer

Ligaya Tichy likes to get people excited about things. Currently, she’s Director of Customer Experience at Threadflip, Community Mentor at SoundCloud and an Advisor to Skillshare. In p...

100% Positive Reviews

Karlis Andersons

Karlis Andersons

Ligaya is very passionate about community development and thus is a good teacher on the subject.

View all reviews