Startup PR: Getting Press on a Tight Budget

, Tech journalist, digital strategist, lover of life

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Roohi Qureshi

Roohi Qureshi


Angela Wang

Angela Wang


Danya Cheskis-Gold

Danya Cheskis-Gold


Class Project

Build a press kit

About the Class

Join me for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.

What You'll Learn

  • Concise Message and Pitch. You'll learn how to craft a concise, value-driven message to explain what your startup does.
  • Know What is News. You'll learn to supply writers with interesting, relevant news when it arises.
  • Unique Data. If your company has gathered proprietary information that tells a compelling story, pitch it.
  • Emailing Etiquette. I will provide you with some of my best practices for engaging with journalists via email.
  • Build an Effective Press Kit. Putting together all that you've learned, you will create a full-on Press Kit!

What You'll Make

After taking this course, students should understand the basics of engaging the press and be on their way to coverage. Students will walk away with a tangible accomplishment: A press kit, complete with a one-sentence pitch, an email pitch, and referential assets for interested journalists.

This class also includes a number of case studies from recent pitches that I have received from fledgling startups. In other words: real life dos and don'ts! I take you on a behind-the-scenes look at how I was pitched and how each pitch panned out.

More Information

No previous public relations experience is required and all materials, tools, or services referenced will be supplied or easily found on the Internet.

Level: Beginner

School: Marketing

Related Subjects: Entrepreneurship, Public Relations, Pitching, Journalism, Media Planning

At a Glance

  • Non-Membership Class
  • 10 Video Lessons (1h 3m)
  • 1,000 Students
  • 91% Positive Reviews (33)
  • Self-Paced Online Class
  • 14-Day Money Back Guarantee

About the Teacher

Erica Swallow

Erica Swallow

Tech journalist, digital strategist, lover of life

I'm a New York-based tech and startup journalist. I contribute to Forbes, Mashable, The Huffington Post, and Entrepreneur, and my work has also appeared on CNN, USA Today, Business Ins...

91% Positive Reviews

CJ Berina

CJ Berina

Innovative Marketing & Branding Specialist

Great teacher! Amazing class! I would take her again!

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