Join technology journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.
You'll learn the basics of public relations strategies for startups, including:
This class also includes a number of case studies from recent pitches that Erica has received from fledgling startups. In other words: real life dos and don'ts! She takes you on a behind-the-scenes look at how she was pitched and how each pitch panned out.
The course includes two hours of high-quality video content and a project that guides students along the path to creating their own press kit.
After taking this course, students should understand the basics of engaging the press and be on their way to coverage. Students will walk away with a tangible accomplishment: A press kit, complete with a one-sentence pitch, an email pitch, and referential assets for interested journalists.
I'm a New York-based tech and startup journalist. I contribute to Forbes, Mashable, The Huffington Post, and Entrepreneur, and my work has also appeared on CNN, USA Today, Business Insider, and American Express OPEN Forum, among other sites. In my previous lives, I was the director of community at technology startup Contently, managed supported content at Mashable, and helped develop and implement the social media marketing strategy for The New York Times.
Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.
Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!
Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.