Startup PR: Getting Press on a Tight Budget

11 VIDEOS (1h 5m)
  • Concise Message and Pitch

    • Trailer

      02:09

    • A Concise Value-Driven Message

      03:56

  • Know What is News

    • Know What Is Newsworthy

      06:42

  • Unique Data

    • Offer Up Unique Data

      01:52

  • Understand the Journalist

    • Under the Journalist's Coverage Area

      04:23

  • Journalism Lingo

    • Know the Lingo

      02:36

  • Emailing Etiquette

    • Send Awesome Emails

      08:24

  • Twitter

    • Tweet It Up

      02:58

  • Reverse Pitching

    • Behold the Power of Reverse Pitching

      02:05

  • Final Tips for Success

    • Final Tips for Success

      01:42

  • Build an Effective Press Kit

    • Wrap-up and Feedback Session

      27:57

Class Project: Build a press kit

Assignment Details

1,082

Students

47

Projects

About This Class

Join me for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup. What You'll LearnConcise Message and Pitch.  You'll learn how to craft a concise, value-driven message to explain what your startup does. Know What is News.  You'll learn to supply... Read More

Published on Tue, Jan 15th 2013