Join me for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.
What You'll Learn
What You'll Make
After taking this course, students should understand the basics of engaging the press and be on their way to coverage. Students will walk away with a tangible accomplishment: A press kit, complete with a one-sentence pitch, an email pitch, and referential assets for interested journalists.
This class also includes a number of case studies from recent pitches that I have received from fledgling startups. In other words: real life dos and don'ts! I take you on a behind-the-scenes look at how I was pitched and how each pitch panned out.
Build a press kit
I'm a New York-based tech and startup journalist. I contribute to Forbes, Mashable, The Huffington Post, and Entrepreneur, and my work has also appeared on CNN, USA Today, Business Ins...
Erica walks you through the PR process and shows you exactly what you need to do to best position your business with getting press. She provides thorough feedback on your project and ...