Startup PR: Architect a PR Campaign, Launch Without an Agency

This class is no longer available.

2 VIDEOS (1h 11m)
  • PR For Startups: The Basics

    • Kickoff Lecture

      34:17

  • Elevator Pitch and Value Proposition

    • The Pitch (expanded)

      36:45

Class Project: Craft a well-developed startup pitch and PR plan

Assignment Details

146

Students

25

Projects

About This Class

Launching and scaling a startup is time-consuming and expensive. The last thing you want to do is incur another expense. .. but you need PR, right? Maybe not. Maybe you can actually do it yourself - but you probably need a plan and some general rules of thumb. In this class, you'll build that plan and figure... Read More

Published on Mon, Apr 8th 2013