Startup PR: Architect a PR Campaign, Launch Without an Agency

This class is no longer available.

In this kickoff lecture I'll cover all of the basics of startup PR and communications. I'll answer any initial questions you have from the Skillshare Discussion Board and guide you through how to complete your own tagline and set of startup pitches, which you'll be working on through the week. The lecture will be uploaded at 7pm Eastern on the 8th of April.
2 Videos (1h 11m)
  • PR For Startups: The Basics

    • Kickoff Lecture

      34:17

  • Elevator Pitch and Value Proposition

    • The Pitch (expanded)

      36:45

Class Project: Craft a well-developed startup pitch and PR plan

Assignment Details

146

Students

25

Projects

About This Class

Launching and scaling a startup is time-consuming and expensive. The last thing you want to do is incur another expense. .. but you need PR, right? Maybe not. Maybe you can actually do it yourself - but you probably need a plan and some general rules of thumb. In this class, you'll build that plan and figure... Read More

Published on Mon, Apr 8th 2013