Determine next steps for Firestarter (fictional startup) to reach product/market fit
“If you have to ask if you have found it, you haven't.” - Eric Ries
Reaching product-market fit is the holy grail of all startups. In fact, it’s the only thing that matters. According to Steve Blank, “the biggest cost to a startup is time, not money. Most startups fail not because the technology doesn’t work, but because they are creating the wrong product for the wrong market.”
In this introductory class, we’ll go through the definition of product/market fit, running surveys, and identifying key metrics that will allow your startup to know when you’ve hit product/market fit. You’ll walk out of this class with the ability to put your startup idea on the right path to momentum, traction, and eventually defining your repeatable and scalable model!
This class will be group-based. I’ll put together a case study for a fictional startup, Firestarter, which we’ll analyze heavily throughout the course. By the end of the class, your group will submit recommendations on what Firestarter should do next.
Michael is the CEO/co-founder of Skillshare, a marketplace for classes. Michael launched Skillshare for less than $5,000. Less than 9 months later, Michael successfully raised over $3....
I love the case study idea as a vehicle for focusing us productively!