Reaching the Startup Holy Grail: Product-Market Fit

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<p>In this lecture, I’ll give a short lecture on the definition of product/market fit and getting to it. The way to figure out if a product is a must-have or not is: what percentage of people are telling me that they’d be very disappointed if they could no longer use it?</p>
1 Videos (46m)
  • Getting to Product/Market Fit

    • Reaching Product Market Fit


Class Project: Determine next steps for Firestarter (fictional startup) to reach product/market fit

Assignment Details





About This Class

“If you have to ask if you have found it, you haven't. ” - Eric RiesReaching product-market fit is the holy grail of all startups. In fact, it’s the only thing that matters. According to Steve Blank, “the biggest cost to a startup is time, not money. Most startups fail not because the technology does... Read More

Published on Tue, Nov 6th 2012