Reaching the Startup Holy Grail: Product-Market Fit

, CEO/Co-founder of Skillshare

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Class Project

Determine next steps for Firestarter (fictional startup) to reach product/market fit

About the Class

“If you have to ask if you have found it, you haven't.” - Eric Ries

Reaching product-market fit is the holy grail of all startups. In fact, it’s the only thing that matters. According to Steve Blank, “the biggest cost to a startup is time, not money. Most startups fail not because the technology doesn’t work, but because they are creating the wrong product for the wrong market.”

In this introductory class, we’ll go through the definition of product/market fit, running surveys, and identifying key metrics that will allow your startup to know when you’ve hit product/market fit. You’ll walk out of this class with the ability to put your startup idea on the right path to momentum, traction, and eventually defining your repeatable and scalable model!

This class will be group-based. I’ll put together a case study for a fictional startup, Firestarter, which we’ll analyze heavily throughout the course. By the end of the class, your group will submit recommendations on what Firestarter should do next.

More Information

This class is geared for early-stage entrepreneurs and students that have either 1) taken my “Launch Your Startup Idea Class” or 2) have a basic understanding of product/market fit.

Level: Beginner

School: Marketing

Related Subjects: Entrepreneurship

At a Glance

  • Non-Membership Class
  • 1 Video Lesson (46m)
  • 671 Students
  • 97% Positive Reviews (31)
  • Self-Paced Online Class
  • 14-Day Money Back Guarantee

About the Teacher

Michael Karnjanaprakorn

Michael Karnjanaprakorn

CEO/Co-founder of Skillshare

Michael is the CEO/co-founder of Skillshare, a marketplace for classes. Michael launched Skillshare for less than $5,000. Less than 9 months later, Michael successfully raised over $3....

97% Positive Reviews

Anne Hendry

Anne Hendry

Excellent class on the importance of achieving Product-Market fit and how to get there. The Firestarter project helped everyone focus and there was just enough guidance yet lots of r...

View all reviews