Reaching the Startup Holy Grail: Product-Market Fit

By ·CEO/Co-founder of Skillshare

Class Project

Determine next steps for Firestarter (fictional startup) to reach product/market fit

“If you have to ask if you have found it, you haven't.” - Eric Ries

Reaching product-market fit is the holy grail of all startups. In fact, it’s the only thing that matters. According to Steve Blank, “the biggest cost to a startup is time, not money. Most startups fail not because the technology doesn’t work, but because they are creating the wrong product for the wrong market.”

In this introductory class, we’ll go through the definition of product/market fit, running surveys, and identifying key metrics that will allow your startup to know when you’ve hit product/market fit. You’ll walk out of this class with the ability to put your startup idea on the right path to momentum, traction, and eventually defining your repeatable and scalable model!

This class will be group-based. I’ll put together a case study for a fictional startup, Firestarter, which we’ll analyze heavily throughout the course. By the end of the class, your group will submit recommendations on what Firestarter should do next.


This class is geared for early-stage entrepreneurs and students that have either 1) taken my “Launch Your Startup Idea Class” or 2) have a basic understanding of product/market fit.

Level: Beginner

Michael Karnjanaprakorn

CEO/Co-founder of Skillshare

Michael is the CEO/co-founder of Skillshare, a marketplace for classes. Michael launched Skillshare for less than $5,000. Less than 9 months later, Michael successfully raised over $3.6M from Union Square Ventures and Spark Capital.  

Previously, Michael led the product team at Hot Potato, which was acquired by Facebook, and developed products and services that organized the creative world at Behance. Michael is also a Venture Advisor for Collaborative Fund, 2012 TED Fellow, and listed as one of the 100 Most Creative People in Business in 2012 by Fast Company.

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    • At a Glance

    • 1 Video Lesson
    • 673 Students
    • 97% Positive Reviews (31)
    • Lifetime Access
    • Self-Paced Online Class
    • How does an online class work?

      Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.

    • Do teachers give project feedback?

      Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!

    • When does a class end?

      Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.

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