Build a social ad strategy that will win a big client
100% of class proceeds donated to non profit Project Tutor
Social is the new starting point, as discovery has moved from portals to search to social. Leading brands and agencies want to go beyond the banner to do content-driven social advertising.
In this 4-week class, you’ll learn how to create and sell advertising campaigns built for the social web. Campaigns that are all about content that is meant to be shared, and ROI measurement keyed to engagements and sharing.
This course is for media planners, creative strategists, and digital media entrepreneurs working on a startup that will eventually receive ad revenue (or any ad-powered business, for that matter) that want to understand how digital advertising is developed and transacted on the post-banner social web.
As the President and Chief Operating Officer of BuzzFeed, I've had experience with a great many social advertising campaigns, and I’ll teach you everything I had to learn the hard way. (BuzzFeed is the first true social news organization, reaching over 30 million monthly unique SuperSharers of content. Leading brands like GE, Viacom, Pepsi, Ford, and Toyota all use the BuzzFeed platform to spread their branded content across the social web. )
You’ll learn the following about the social advertising lifecyle:
This will be a hands-on class that you’ll leave having planned a social advertising campaign for an ad, from the pieces of content you’ll create to how to put a deck together and pitch that content to pricing to winning a piece of business.
Lunch or Skype chat with Jon - pitch him your ideas, get his advice, make connections!
100% of class proceeds donated to Project Tutor
Project Tutor is a unique nonprofit organization dedicated to giving inner-city children access to enriching tutoring services. When a paid tutoring session is scheduled, Project Tutor donates an additional session to a child who would otherwise not have access to these services. (Like Tom's Shoes)
Jon Steinberg is the President and Chief Operating Officer of BuzzFeed in NYC. He was previously an EIR at Polaris Ventures and part of the team that opened Dogpatch Labs NY. Before th...
Jon does a great job of anchoring the emerging field of "social" or "native" digital advertising in the principles of old-school advertising pioneers like Lee Clow and Mary Wells. So m...