As charity: water’s Director of Digital for the past 2+ years, I’ve learned a lot about amazing fundraising campaigns. We’ve raised over $42 million for water projects in developing countries - a huge portion of which has been brought in by people all over the world leveraging their creativity for good.
This class is perfect for anyone interested in using their social networks for more than Likes and retweets. Whether you’re interested in donating to a specific cause or just want to strengthen your cause marketing skills, this class is for you.
We’ll dissect some of the most amazing fundraising we’ve seen at charity:water to learn the psychology, science and creativity behind a successful campaign.
Leave class with a live fundraising campaign of your own and donations made to a cause you’re passionate about.
Starting with the question “what motivates people to donate?”, you’ll create an online fundraising campaign for a cause you feel passionately about. (Extra points for charity: water campaigns!). I’ll guide you through the process so you leave this class a cause-marketing expert.
You’ll set a fundraising goal, strategy and outreach schedule along with the creative campaign you build to get you there. Your campaign can be anything from a blog post to a video, article, presentation or performance - the more creative the better.
I’ll choose the most creative, inspiring campaign to be featured on the mycharity: water site.
Paull Young is Director of Digital at charity: water, a non-profit devoted to bringing clean and safe drinking water to the 800 million people without. Frequently nominated as one of the leading digital non-profits, charity: water was the first non-profit to have 1 million Twitter followers and has 75% of its fundraising come through digital channels. In just 6 years, charity: water has provided clean and safe drinking water to over 2.5 million people and raised over $60 million.
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