Intro to Partnerships for Startups and Small Businesses

By ·partnerships + bizdev at skillshare.

Class Project

Outline a win-win partnership scenario

Partnerships can be the solution to any number of challenges your company is facing, but first you'll need to know what your win-win partnership scenario is. What problem does a partnership solve for your business? What problems can you solve for a partner? How can you identify the leverage you have?

In this one week class we'll cover the when, who and what of partnering with brands or other organizations. Learn from my wins and mistakes! We'll go over some case studies from my experience working on partnerships at Meetup as well as some other industry examples.

Setting yourself up for a successful partnership boils down to understanding the win you provide partners and the win they provide you. You'll leave this class with a clear definiition of your win-win partnership scenario. 


This class is for anyone curious about what considerations go in to forming the *right* partnership for your startup or small business.

Level: Beginner

Abigail Besdin

partnerships + bizdev at skillshare.

Previously worked on brand partnerships at Meetup, currently bringing the Partnership + BD magic at Skillshare.

Other places I live on the internet include @avigee and

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    • At a Glance

    • Video Lessons
    • 16 Students
    • 100% Positive Reviews (1)
    • Lifetime Access
    • Self-Paced Online Class
    • How does an online class work?

      Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.

    • Do teachers give project feedback?

      Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!

    • When does a class end?

      Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.

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