How to Be in Business Forever: A Lesson in Sustainability


Class Project

Build a sustainable business model canvas

This class is based on my blog, AVC. Check out the first post here. I'll be hosting Office Hours on October 1st and October 15th at 6pm EST here.  

Much of the emphasis around building a business today focuses on ROI, shareholder value, revenue growth, and driving efficiencies. But looking at many of the challenges facing businesses today, it seems that the focus on performance and efficiency often comes at the cost of sustainability.

Sustainability is all about figuring out how to be in business forever. And it’s crucial to the value of your company, today. We’ll cover why it’s important to avoid temptations to maximize near term profits at the expense of long term health and how to adapt your business to changing marketing dynamics. We’ll also cover how to build a team and culture that can sustain your business after the loss of a leader.

This class will be project-based and collaborative. You’ll build an adapted business model canvas that maps out a plan for the sustainability of your company. We’ll share our canvases with one another for feedback - online and in local workshops.

Themes we’ll cover will include:

  • Short Term Profit Maximization vs Long Term Business Health
  • Adapting Your Business to Changing Market Dynamics
  • Building a Culture That Sustains the Business
  • Finalizing Your Business Model Canvas


This class is for anyone interested in building a business. Whether you own a business or are planning to, you’ll find the real world skills covered in this class applicable and valuable.

Level: Intermediate

Fred Wilson


Fred is A VC and writes the MBA Mondays series of blog posts. He’s currently a Managing Partner at Union Square Ventures.

View Full Profile

91% Positive Reviews (32 Reviews)

    • At a Glance

    • Video Lessons
    • 2.7K Students
    • 91% Positive Reviews (32)
    • Lifetime Access
    • Self-Paced Online Class
    • How does an online class work?

      Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.

    • Do teachers give project feedback?

      Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!

    • When does a class end?

      Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.

    See All