Explain an Idea: A Creative Workout For Your Mind

By ·VP Brand Strategy, Big Spaceship

Class Project

Explain the Internet.

I’m a strategy director and reformed magazine publisher from Sydney who relocated to New York in 2011. I work at a great agency in Brooklyn called Big Spaceship as VP, Brand Strategy. I’ve written for over 60 magazines, hosted a radio show, sub-edited a music book, and crowd-sourced a man book with Gavin Heaton (The Perfect Gift for a Man). I’ve worked in places like Saatchi & Saatchi New York, TribalDDB, MassMedia, Ogilvy, Leo Burnett and McCann. I also founded the first full color hip hop magazine with global distribution in the Southern Hemisphere – Stealth Magazine. I’ve also been an Ignite presenter, Adnews Top 40 under 40 and one of Sydney's top 100 Creative Catalysts. 


Needless to say, I’ve been around many ideas and have had a few myself. This class is about learning the skill behind defining and clearly explaining an idea to any audience of people. We’ll cover what an idea is and what it isn’t and explore several frameworks that you can use to structure an explanation.

You’ll leave this class with a completed idea presentation and the skills to effectively explain any idea in the future.

Answering a very simple question - What is the Internet? - you’ll identify, package and present your idea to other students in a way that elicits immediate attention, excitement and buy-in. Probably even tears. You can explain your idea through whatever medium you find most exciting -  writing, drawing, graphing, video or even Keynote.

Prerequisites

This class is for anyone in advertising, marketing or technology. It's for bloggers and writers. It's for start-ups. It's for people in the business of working out creative ideas and then working out how to explain them.

Level: Beginner

Mark Pollard

VP Brand Strategy, Big Spaceship

VP, Brand Strategy at Big Spaceship. Reformed publisher of globally distributed hip hop magazine, Stealth. Ignite presenter. Adnews Top 40 under 40. One of Sydney's top 100 Creative Catalysts (government initiative). To read more, visit www.markpollard.net.  

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