Create a great Social Media Strategy

By ·Head of Communications Planning at BBH NY

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Class Project

Create a social media campaign for your brand

If you are in charge of running Social Media activity for a brand/artist/start up this course if for you. I will give you the tools that you can use tomorrow. I aim to take you past the theory and give you as many action points as possible.

The course is based on my real world learnings from running Social Media Campaigns for Coca-Cola, glaceau vitamin water, Nestle, Boost Mobile, Fosters Beer, Dell Computers, Universal Music and many other top brands. I will fill you in on all the mistakes and wins that I have had along the way and how you can learn from them.

I will go through the basics of setting up goals for success and how to report for them, choosing what social media channel to use, deciding on an idea and what paid media will give you the best response for your money. I will also cover all the mistakes that I have made from creating Social Media Campaigns and make sure you do not do the same thing.

The most valuable part of the course in my opinion is when I can give you feedback on your work. I make sure to give feedback to everyone who completes the homework within 2 to 3 days.

Here is a sample of the Social Campaigns I have run Boost Mobile Textaholics, glaceau vitamin water casting call, Dell alienware,World Gold Council Ring Hunt.

The project reward will be a one on one session with Julian to go through any questions that you have about your social media idea or getting into Digital Strategy.

In October I taught my 3 week course in ‘How to become a Digital Strategist’ to 480 students. My first week lecture on ‘What is Digital Strategy’ has had over 115,000 views on Slideshare. The course was well received, here are some of my favorite endorsements.

"Great information and class! Especially helpful that everything was recorded on Hangouts posted on Youtube + Slideshare, made it easy to accommodate different schedules. Thanks for the personalized feedback!" Kelsey Page 

"Julian clearly took the time to think through his logical and creative frameworks before sharing them with the class - he definitely did not just "wing it." I also appreciated the fact that he was very active in the discussion boards, taking the time to try and respond to a large number of posts there and via Twitter - even with some 400 students. Bravo." Melody Han 

"Amazing. I learnt so much. The toolbox which you have passed on is immense. Clearly a lot of thought and energy has gone into this course and the execution has been excellent." Sarah Habib

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Level: Beginner

Julian Cole

Head of Communications Planning at BBH NY

I am a Digital Strategy Director at the 2011 Webby Digital Agency of the Year BBH New York. I’ve led the Digital & Social Strategy for Coca-Cola, glaceau vitamin water, Rockstar Games, Boost Mobile, Axe, Johnnie Walker, Baileys, Universal Music amongst other global brands. In my spare time I like to create projects meshing digital and street art. Some of the stuff that I have designed and coded in the last couple of months include L-Degrees, The Most Hated Website in the World and Facebook Red Carded. Check out more of my projects at By Julian Cole.

In October I taught my 3 week course in ‘How to become a Digital Strategist’ to 480 students. My first week lecture on ‘What is Digital Strategy’ has had over 115,000 views on Slideshare. The course was well received, here are some of my favorite endorsements.

"Great information and class! Especially helpful that everything was recorded on Hangouts posted on Youtube + Slideshare, made it easy to accommodate different schedules. Thanks for the personalized feedback!" Kelsey Page

"Julian clearly took the time to think through his logical and creative frameworks before sharing them with the class - he definitely did not just "wing it." I also appreciated the fact that he was very active in the discussion boards, taking the time to try and respond to a large number of posts there and via Twitter - even with some 400 students. Bravo." Melody Han

"Amazing. I learnt so much. The toolbox which you have passed on is immense. Clearly a lot of thought and energy has gone into this course and the execution has been excellent." Sarah Habib

You can read the rest of the endorsements here

If you have any questions about the course tweet me @juliancole

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100% Positive Reviews (11 Reviews)

    • At a Glance

    • 11 Video Lessons
    • 503 Students
    • 100% Positive Reviews (11)
    • Lifetime Access
    • Self-Paced Online Class
    • How does an online class work?

      Classes revolve around completing a project and collaborating with fellow students to give and get feedback on your work. Use Video Lessons and the Project Guide designed by your teacher to complete your class project.

    • Do teachers give project feedback?

      Teachers design and present all class content, but Skillshare is community based around student-to-student interaction. You'll be surprised at what you learn from your classmates!

    • When does a class end?

      Never! Once enrolled, you have lifetime access to class materials. That means you can learn when and where you want. Learn at your own pace.

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    Add to Cart $15
    or Save 20% With Membership

    Save 20% With Membership

    Become a member to get unlimited access to hundreds of select classes and 20% off all other online classes.

    Learn More