Set your brand's foundations, strategy and guidelines
The answer is powerful foundations.
It’s no accident that Zappos has incredible values and culture that drives all their decisions. World star athletes didn’t choose Red Bull, Red Bull chose them. Soulja Boy isn’t a millionaire and holder of one of the top viewed YouTube videos of all time by chance. Planned Parenthood doesn’t have trusted and die-hard advocates through luck.
And while some social media stars paid their way to massive followers, all your favorites gained your devotion with intention.
In this 5-week hybrid class, you will take on a series of important, powerful, and brand changing projects that will:
Backed by inspiring and informative case studies, each leg of this project will guide you through the decisions and actions that will solidify your brand’s power.
You're going to learn some of strategies that both small and brands use to achieve rapid success.
What seems so effortless and magical, has been stripped down to its core essence and improved to help your brand grow at a lightning pace.
This course catalogs a series the most important stepping stones in brand development. By using a fine-tuned a methodology and structure, every new and existing brand taking part, can bolster their image and gain brand new communications skills to grow better than ever.
It’s been my goal to help at least 100 brands identify and meet their vision of success by 2013.
Let this hybrid course be your first step in being one of those 100.