Building Your Brand and Marketing From the Ground Up

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  • Building a powerful brand with core values

  • Defining Your Avatars or Ideal Audience

  • Getting Yourself Out There With Content Marketing

  • Creating Your Social Media Manifesto

  • Class Wrap Up

Class Project: Set your brand's foundations, strategy and guidelines

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About This Class

Why are some brands so well defined in their approach and connection with their audience? Why are some brands masters at communicating to gain fans and supporters? Why do some brands rock whatever social media channel they belong to? The answer is powerful foundations. It’s no accident that Zappos has incre... Read More

Published on Tue, Oct 16th 2012