What's In A Name? Product Naming Workshop

, Relationships Manager @ Luvocracy

Naming your business, product, or program? Have a name but wondering how your name will be received by audiences? Just curious as to what "Naming" entails? This class is for you!

Over light bites and drinks, we will discuss

  • Types of names that exist (as defined by the USPTO) 
  • The role naming plays in your business and/or product's larger success
  • The importance of audience, positioning, and voice in creating the perfect name
  • Strategic naming considerations:  from international pronunciation to use (where it lives & in what context)
  • URL acquistion & social media handle considerations
  • How to create a naming creative brief for your team to work with 
  • And, last but not least, naming technique, tactics, and tools (!)

This class is for: 

  • Marketing/Communications professionals
  • Entrepreneurs and indepent business owners 
  • Anyone looking to learn how to name!  

Students will leave with: 

  • A wide variety of tips, tricks, and tools to use in finding an etymologically-sound name 
  • A creative brief for kickstarting exploration
Schedule
  • What's In A Name? Product Naming Workshop

    TBD

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Stevie-Nicole Belchak

Relationships Manager @ Luvocracy

A Community Manager with the Skillshare team, I come from a background in branding.  As a former brand consultant wtih SALT branding in San Francisco, I have had much experience with the "Art of Naming" and worked with a wide-variety of Fortune 100 companies and smaller Silicon Valley startups on their brand archtiecture & naming strategy. 

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