Your portfolio needs to invite attention and consideration - and it needs to open doors, start conversations, and most importantly, distinguish you from all the other candidates - because as an account planner or brand strategist, you will be hired and paid for your POV. How do you make a portfolio that is specific without being limiting, personal without being self-indulgent, and impressive without seeming braggy? We'll discuss how and try out some exercises, everything from simple do's and dont's to exploratory "what ifs" and concrete ways to make your book inviting, relevant, and specific.
This class may be for you if you are:
351 California Street, Suite 1450 (right on the corner of California and Sansome streets).
Lydia Kim is the VP, Strategy Director at DDB. She previously worked as Planning Director for TBWA\Chiat\Day for clients including Gatorade, Visa, and the First Lady's Let's Move Initiative.