Starting Your Etsy Shop- A Series of Topics from Sign Up to Sale!

, founders of Paloma's Nest, LLC

Always thought you'd start a shop on Etsy, but have never had the time to get it all set up? Have the idea, the products, and even a few images ready to go? Well, let's do it!

This class is a series of four sessions that will take you from building your online shop on Etsy to completing your first sale. We will cover the entire "back end" of the Etsy system, including shop listings, payment methods, shipping, customer service and communication, and getting the word out about your new shop. 

Learn all of the "ins and outs" of your Etsy shop, plus lots of extra tips from an experienced Etsy seller, business owner and Certified Etsy Educator! 

 

Prerequisites
A general familiarity with Etsy.com, and a desire to sell your art or product there is helpful for this class. You can learn a great overview of Etsy through our Etsy 101 class. Participants should be artisans, designers or vintage/supply sellers ready to set up their shop. If you have your idea or concept and are ready to make it happen, this course is for you. Sellers who already have a shop but feel like they need to learn the "Etsy system" are also welcome!
Schedule
  • A Good Place to Start

    Soma Vida

    1210 Rosewood
    Austin, TX

    Our first session will cover shop set-up. From creating your Etsy account (if you don't already have one!), connecting your shop to a variety of payment methods, and writing your artist bio and shop policies, we will put the foundation in place. Come prepared with ideas for your shop name and know what you will be selling.

    Aug
    23
    Thu, August 23rd, 2012

    7:00 pm - 8:30 pm CDT

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  • Best Face Forward

    Soma Vida

    1210 Rosewood
    Austin, TX

    This session focuses on the items in your shop: creating a "collection" of goods, giving your images a cohesive look, and forming the beginnings of your brand message. Together we will list your first items for sale, reviewing the process for writing a description and including images, tags, and other details in your listing.  

    Aug
    24
    Fri, August 24th, 2012

    7:00 pm - 8:30 pm CDT

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  • Behind the Scenes

    Soma Vida

    1210 Rosewood
    Austin, TX

    Our third session focuses on how your store functions: what to do when you receive an order, how to select the best delivery method and prepare your item for shipping; how to create shipping labels, track payments, and read reports for administrative tasks such as sales tax and your Etsy fees.

    Aug
    25
    Sat, August 25th, 2012

    7:00 pm - 8:30 pm CDT

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  • Spread the Word

    Soma Vida

    1210 Rosewood
    Austin, TX

    In our last session in this series we will talk about the importance of customer service: how to provide a great experience for your customer so they continue to come back, the Etsy feedback system, reading your shop statistics, and more. We will also share ways of interacting with the greater Etsy community, how to share your work on social media, and basics on interacting with the press. 

    Aug
    26
    Sun, August 26th, 2012

    7:00 pm - 8:30 pm CDT

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Caroline & Jose Vasquez

founders of Paloma's Nest, LLC

As one of only a handful of Certified Etsy Educators, Caroline Colom Vasquez, together with husband and business partner Jose Vasquez-Corbalan, is founder of the renowned handcraft brand Paloma's Nest. What started as a tiny venture at their kitchen table, Paloma's Nest has grown to be one of the top selling Etsy stores in the world, and a leader in the handmade movement.The work of Paloma's Nest has been featured in numerous design and lifestyle publications, including Martha Stewart Weddings and Better Homes and GardensInStyle named Paloma's Nest one of the "Best Online Shops on the Web" and Fast Company Magazine calls them "Etsy Moguls" in their 2010 article titled "Next Decade Dream Jobs," and as business owners the couple has been quoted in The New York TimesInc. Magazine, and in business books The Solopreneur by Larry Kelto, 21st Century Careers by Scholastic, and Spark and Hustle by Tory Johnson.

With backgrounds and experience in product design, interior design, retail and studio management,Caroline and Jose are eager to teach you the beginning basics of selling online and through Etsy; the duo also offers advance workshops and shop critiques to existing Etsy sellers, and one-to-one consulting for sellers looking to take their business to the next level through their company Handcrafted Consulting.

Come learn about the world of Etsy and running a handcraft business straight from the source...from a Certified Etsy Educator!

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Soma Vida

1210 Rosewood

Austin, TX

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