"Research is like writing your own biography, you’re just the least important character."
To design solutions that solve real human needs we need to collect people's stories, observe their behavior and understand their aspirations. The class is broken up into 3 segments:
- Who are you - We're going to work through a series of exercises that will make us all a bit more aware of the assumptions we make about other people. And when these assumptions can help and hurt us. (Fun and embarrassing)
- Needsfinding an overview - The exercises we'll be working through are a small part of a much bigger picture. This section will help to put all the elements in context and show where in a timeline they fit.
- Design Challenge - This is where we answer the question about application. We're going to break out into groups and develop design challenges based on common goals of the groups. We'll be working through interviewing techniques, developing social experiments and having far too much fun doing it.
This class is most useful for those who create things that solve people's problems: Entrepreneurs, marketers, product designers, teachers, non-profits, and those seeking empathy.