We've all seen Don Draper in action as he thinks and pitches brilliant ideas with romance and confidence. It's an artform and a valuable skill. The good news is we can all learn to think like this because we are all creative. We just need to know how to access our creativity and use it effectively.
Whether you work in advertising, are trying to break into advertising or just want to think of great ideas for your own venture or brand, there's absolutely something to learn in this class. I'll teach you how to form concepts and great ideas and apply them to all forms of media (TV, Print, Interactive, Non-Traditional, and Social Media). We'll go over many techniques and tricks on how to jumpstart your creativity and start using it to create great ideas.
So sign up for this class, you'll have fun learning how to think like Draper himself. And remember, Scotch on rocks is served at every class. You can learn just as Sterling Cooper Draper Pryce worked.
I'm Creative Director and head up marketing at Skillshare. I'm also co-creator of The Starving Artists Project, an initiative bringing a voice to NYC’s homeless. I love to solve problems by way of innovation, simplicity, design, and technology.
Previously, I worked at some of the country’s top advertising agencies and produced campaigns for many of today’s most iconic brands such as Levi’s, Johnnie Walker, Axe, LG, Miller Lite, NYC & Co, American Express, and Office Max, the most notable being the “Spread the Cheer” viral campaign featuring Elf Yourself which still ranks as one of the top viral campaigns of all time. Most recently, I created and launched work for Coldplay's lastest album and live concert event which broke YouTube's live stream viewership record at 19M.
With a bit of luck I’ve had work featured in every major advertising award show as well as CNN, Good Morning America, The New York Times, USA Today, VH1’s Best Week Ever, and Entertainment Weekly’s The Must List.