Inside The Industry: Everything You Need to Break into Fashion

, Fashion Designer, Graphic Artist & Brand Developer

This class is inspired by a lecture at Pace University in Winter 2012, where I condensed everything the fashion industry has taught me over the past 10 years into 1 ½ hours. This is NOT Project Runway…and nothing you have ever seen on TV will prepare you to break into the industry quite like this.

Perfect for aspiring designers of any experience level, you will leave this class with a (1) clear, realistic picture of the fashion opportunities available and (2)an organized action plan to get started today.

You will get:

  • A comprehensive introduction to all levels of NYC fashion, from couture to designer to corporate
  • A practical how-to guide, with handouts and real-world examples, of how to .score your 1st fashion internship or job
  • Professional advice and contact info from specific companies & agencies that helped to jump-start my career
  • An overview of freelance design as a great introduction to corporate brands and finding the perfect company for your skills, interest and personality
  • Discussion on The Indie Route - "Should I launch my own line instead?"

There will be an open Q&A at the end of class, with plenty of time for individualized questions, so feel free to bring all your burning questions and we'll clear up many common misconceptions about the fashion industry in NYC. Additionally, the learning doesn't end at the end of class! Ever since my days of teaching at 3rd Ward, its my pleasure to give you my personal contact info so that if anything pops up in the week after class, we can work on it together. 

My goal with this class is to help EVERY student get closer to their dream fashion internship or job. Forget the economy, the only collateral that really matters in fashion is TALENT.

Bob Bland

Fashion Designer, Graphic Artist & Brand Developer

Bob Bland is a Brooklyn-based fashion designer, entrepreneur and
community art advocate. Her brand, Brooklyn Royalty, was founded in
2006 and inspired by the fiercely independent spirit and highly
individual aesthetic of King’s County residents. A professional
menswear designer with previous experience at Triple Five Soul, Rugby
by Ralph Lauren, Tommy Hilfiger and Banana Republic, her line combines
timeless design principles, premium materials and hand-printed
graphics that are meant to look and wear better over time.

In 2009, Bob created The Arsenal, an inclusive cultural event space
that doubled as a showroom and fashion laboratory for the local
creative community. Built on the foundations of an actual Civil
War-era armory, The Arsenal’s inception and subsequent partnership
with Brooklyn Royalty provided the brand with opportunities to exhibit
new collections and host innovative fashion events in a gallery-style

Personally, 2009 was also a big year for brand director and founder
Bob Bland when she married her hometown sweetheart at Trinity Church
on Wall Street in NYC. They purchased a beautiful, historical home in
West Philadelphia. A longtime fan of Philly, Bob scouted everywhere
from Northern Liberties to Clark Park for several years in the pursuit
of keeping her line all locally-made, yet as affordable as always. She
moved some of her garment production and printing operations to the
City of Brotherly Love and debuted her Spring 2010 line in the city's
inaugural Philadelphia Fashion Week. In her spare time, Bob also
designed another Philadelphia favorite, independent menswear label
Duke & Winston.

In 2010, Bob’s NYC headquarters were located at Kingdom, a Brooklyn
phenomena that served triple duty as bar, boutique and gallery space
for the local creative community. Her first-ever concept store,
Kingdom exclusively stocked Brooklyn Royalty men's and ladies'
apparel, accessories and jewelry, as well as 15 of the best local &
independent designers, along with gallery exhibitions and BKR
collaborations with emerging artists. Open late night and serving
drinks specials for boutique patrons, as well as weekly in-store
performances of up-and-coming musicians & DJs, Bob's new concept
received excellent reviews from the New York Times, Blackbook Magazine
and countless others commenting that it is truly a one-of-a-kind
shopping experience. Her pop-up culminated with a Fashion Night Out
photo shoot & party at The Knitting Factory that was an epic merging
of art, music and fashion with an incredible turn-out.

2011 marked the 5th anniversary of Brooklyn Royalty, and the biggest
year yet for the constantly evolving Bob Bland. She delivered her
first child into this crazy world, and has been funneling the
incredible creative energy of motherhood into designing new maternity,
nursing & baby lines as well as her seasonal collections of tees for
Brooklyn Royalty. Recent collaborations include The Knitting Factory &
Brokelyn, with an exciting new estore launch and iphone app on the

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