A Staple of Fashion Business: Introduction to Sales and Sourcing

Jeff Staple, Founder, Staple Design & Reed Space

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14 Videos (1h 50m)
  • Introduction to Sales

    • Trailer

      01:15
    • Class Overview

      02:45
    • Methods of Selling

      09:54
  • Building Sales Collateral

    • Tools of Selling (Part 1)

      08:04
    • Tools of Selling (Part 2)

      08:37
    • Promotional Materials

      04:05
  • Sales Channels and Deliveries

    • Reps, Showrooms and Tradeshows

      14:26
    • Seasons and Deliveries

      09:34
  • Introduction to Sourcing and Development

    • Price First, Make Later

      08:17
    • Working with Vendors

      14:34
    • Production Example

      02:13
  • Costing and Protection

    • Costing

      07:42
    • Protecting Yourself

      08:15
  • The Relationship Between Sales and Sourcing

    • The Relationship Between Sales and Sourcing

      09:49

About This Class

OK, you have a great idea for a brand. That’s nice. But in order to turn that dream into a reality, you’re going to need to embark on two major journeys: SOURCING and SALES. If you can’t make the thing (and make it with quality for a reasonable price), you can’t sell the thing.   I’ve seen hundreds of great ideas that never get off the ground and never become a reality.... Read More

Jeff Staple, Founder, Staple Design & Reed Space

In 1997, jeffstaple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. What started as a small t-shirt line handmade by jeffstaple, w... Read More