Create a line sheet, costing sheet, and sales/sourcing calendar
OK, you have a great idea for a brand. That’s nice. But in order to turn that dream into a reality, you’re going to need to embark on two major journeys: SOURCING and SALES. If you can’t make the thing (and make it with quality for a reasonable price), you can’t sell the thing.
I’ve seen hundreds of great ideas that never get off the ground and never become a reality. Why? Because the founder couldn’t figure out a way to get it made and/or get it sold. In fact, as you’ll see in my class—sales and sourcing go very much hand in hand.
I founded my clothing line, Staple, back in 1997. Over the past 17 years I have manufactured Staple in every possible way, shape and form. I’ve also tried every possible method to sell the brand so I’m innately familiar with the pros and cons of each. With all this experience (and an immense amount of mistakes and failures along the way) I hope the lessons I share with you cut down the amount of time it takes for you to figure out sales and sourcing for your own endeavors.
What You'll Learn
In this class I will take you through the ins and outs of sales and sourcing, two essential pillars of any product based business. I will go over standard practices in the industry as well as the necessary materials you need to get going. We'll cover:
What You'll Make
In this class you will put together the sales and sourcing collateral necessary to sell and produce your collection. This will include a line sheet, a costing sheet, and a production + sales calendar. For extra credit you can create a look book and promotional material.
Reed Space Contest
Out of the student projects submitted in this class, I will choose one to carry at Reed Space, my store in New York City. The winning project can be anything from clothing, to accessories, to homewares, as you will find this variety at the store. Contest instructions can be found in the "Events" section of the class. Good luck! Project submission deadline for this contest is February 28th, 2014.
To utilize this class to its full potential, it is best that you have a product idea or apparel collection that you would like to manufacture and sell to consumers. If you are interested in starting your brand from scratch, check out my first Skillshare class entitled "A Staple of Branding: How to Start Your Fashion Company." http://skl.sh/1gqXj5n
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In 1997, jeffstaple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. W...
Definitely a big help. A lot of the things that new brands typically learn the hard way can now be learned the easy way. Thanks for sharing Jeff, its all very much appreciated.