A Staple of Branding: How to Start Your Fashion Company

, Founder, Staple Design & Reed Space

Student Projects View all projects →

Archunna Arumugam

Archunna Arumugam


Zachary Kahn

Zachary Kahn


James Feast

James Feast


Class Project

Complete a branding project with name, slogan, logo, and first collection CADs

About the Class

I have been fortunate enough to take part in a number of successful endeavors during my career, with the most notable being Staple Design.  While Staple is made up of a globally distributed apparel brand, a thriving consulting agency, and a world renowned retail outlet, this all did not happen overnight.  It has taken my team and I over 15 years to build this company to where it is today but it would not have made it this far without creating a strong foundation at it’s inception.  

I am constantly hit up by aspiring entrepreneurs within the fashion space looking to build a brand of their own but they don’t know where to start.  With this class on Skillshare, I hope to answer these questions by addressing some of the most fundamental aspects of starting a brand, but even moreso I hope to inspire everyone who has ever thought about starting something of their own to actually take action and pursue that dream.

What You'll Learn

In this class, through exclusive video content and written instruction we will go over key lessons in the following topics:

  • Refining your Brand Name and Brand Slogan
  • The Philosophical, Technical, and Legal considerations to Logo Creation
  • Crafting your debut collection - telling a story through product

What You'll Do

To learn these lessons, every student is encouraged to complete and share projects of their own with the rest of the community on the Skillshare platform. You will complete a branding project with a name, a slogan, a logo, and first collection CADs to kickoff your fashion brand.

This class is perfect for aspiring entrepreneurs in the fashion industry, both those who want to create a brand and those who already have a company in its early phases, and anyone interested in learning what it takes to build a brand from the ground up like we have done with Staple Design.  

More Information

Level: Beginner

School: Fashion

Related Subjects: Branding, Fashion Design, Logo Design, Storytelling, Fashion Branding, CAD

At a Glance

  • 3 Video Lessons (57m)
  • 5.3K Students
  • 100% Positive Reviews (228)
  • Self-Paced Online Class

About the Teacher

Jeff Staple

Jeff Staple

Founder, Staple Design & Reed Space

In 1997, jeffstaple walked into the Triple Five Soul boutique in New York City and received his first order of 12 silkscreened t-shirts – and Staple was officially open for business. W...

100% Positive Reviews

Bethany Graye

Bethany Graye

Best instructor ever. He broke everything down so that it was easy to understand and apply.

View all reviews