A Staple of Branding: How to Start Your Fashion Company

4 Videos (58m)
  • Brand Name and Slogan

    • Trailer

      01:06

    • Brand Name & Mission Statement

      24:11

  • Refining Your Logo

    • Logo Design

      16:22

  • Storytelling Through Your Collection

    • Your First Collection

      16:02

Class Project: Complete a branding project with name, slogan, logo, and first collection CADs

Assignment Details

7,018

Students

682

Projects

About This Class

I have been fortunate enough to take part in a number of successful endeavors during my career, with the most notable being Staple Design.  While Staple is made up of a globally distributed apparel brand, a thriving consulting agency, and a world renowned retail outlet, this all did not happen overnight.  I... Read More

Published on Mon, Jul 22nd 2013