Over the past decade Culture has become a controversial buzzword, exalted by some, maligned by others, but rarely understood. This course seeks to unpack the term and share ways that it can be of ample benefit to the evolution of brand experiences, as well as social innovation efforts.
During this course, which will be part lecture, part interactive work session, you will be
Introduced to the emerging discipline of Cultural strategy and gain insight as to how companies can apply Cultural Strategy techniques towards the exploration and creation of marketing strategies, brand experiences and new products and services that not only resonate, but demonstrate the power of shared value.
Additional areas you may be exposed to as a result of taking this class are:
- Core cultural strategy constructs
- How to hone you inner “cultural watch dog” through a heightened understanding of slow and fast culture.
- Case studies of brands that have succeeded and those who have failed in hot pursuit of cultural relevance.