Why You Should Be Blogging

, Digital agency

By signing up you'll get a free copy of the book Why You Should Be Blogging a $25 value.

Can't make the class? Download Chapter 1 of the book totally free!

This class is meant to answer a question, "How can I do I create and maintain a blog?" The answer may seem simple. There are thousands of free tools out there, WordPress, Blogger, Tumblr,Twitter but which one is right for you?

In this class we'll discuss:

  • Microblogging vs. Longform Blogging
  • Twitter
  • WordPress, Blogger, Tumblr
  • Social Media versus a blog/website
  • Do you need a landing page to organize your stuff?
  • Can you have more than one blog?
  • How do you separate your work from your personal website?
  • Do you need a website or a blog? What's the difference?
  • SEO [How do you get your sites to appear in search results]
  • Audience building and brand strategy
  • Using Twitter and Facebook to engage your audience
  • How emerging platforms like Pinterest, Instagram and Foursquare open up new avenues for promotion
  • Audience maintenance, creating brand evangelists + SEO

After attending this class you'll have an understanding of the following:

  • WordPress, Tumblr and blogging
  • Social Media platforms and how to use them
  • Tools for building audience and analyzing ROI
  • SEO fundamentals

This is a 2 hour long online session with time for Q & A. You only have to bring yourself. At the end of the session students will be emailed a study guide with relevant links and information.

Prerequisites
You should have a basic familiarity of the web but perhaps little to no knowledge of WordPress or Tumblr or Twitter etc.

Simple Labs

Digital agency

Nate Cooper is a blogging strategist and writer. Through his company, he has led training for corporate clients including the Gap and NBC. He is a regular contributor to contently.com, and his writing has appeared on Mashable. Prior to this, Nate worked in event marketing for Apple. He is currently writing an educational comic book on how to build websites for No Starch Press.

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