Uncover the Key Insights that Lead to Startup Traction

, Design Lead, Lean Startup Machine

Do you have a startup that's trying to get customers and traction?

  • You've probably spammed your facebook friends and email contacts to get them to sign up for your product, and used their emails as customer validation.

  • You've probably sent out surveys, and used those answers as validation to drive your new direction.

  • You're probably scratching your head, wondering, "Well, why aren't these people coming back?"
How does this class help?

Proper customer development is the crucial foundation to building a strong, iterative startup that runs in the right direction. Yet customer development is one of the trickiest techniques to master. I've seen many entrepreneurs screw up, come back with bad data, and run their startup in the wrong direction, wasting more time and money.

Don't let that be you. 
In this class, you will learn crucial and actionable skills to:

  • Identify the golden nuggets in your customer feedback.

  • Turn that into actionable next steps and a clear direction for your startup.

  • Differentiate true customer validation from "I'm just trying to be nice, so I'll say yes."

  • Avoid the potholes of false data that lead you running in the wrong direction, wasting more time and money.

This class is very hands-on, with exercises and thorough feedback from the instructor to improve your technique. You MUST have a startup idea or an existing startup you can apply the exercises to.

Save yourself the pain that many entrepreneurs realize too late. Learn this technique early. 

First 5 students get 10% off. Use: FIRST5

  • Uncover the Right Customer Insights that Lead to Traction

    Alley NYC

    500 7th Ave 17Fl
    New York, NY

    Fri, October 19th, 2012

    5:45 pm - 7:15 pm EDT

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Grace Ng

Design Lead, Lean Startup Machine

Grace Ng is an entrepreneur and one of the youngest thought leaders on Lean User Experience (Lean UX) in the world. She's the VP of Design at Lean Startup Machine, an innovation education company that has helped thousands of entrepreneurs and individuals from organizations including Google, Salesforce, News Corp, Intuit, and others, start hundreds of new businesses on five continents.

Grace is active in the community as a featured guest speaker for the White House's Innovation Fellows, Princeton University, and an instructor for Singularity University and the Wharton School of the University of Pennsylvania.

“Grace is an exceptional teacher with great insights and experience. The resources she provides in the class propel you to better grasp the concepts and execute the class objectives.
Diego Alarcon

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Alley NYC

500 7th Ave

New York, NY

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