Turn Visitors into Customers: Maximize the ROI of your traffic

, People (plus) Process (equals) Success

The first 3 to register get 25% off using promo code EARLY3.

Driving visitors to your website costs money and effort (think what you’ve invested in your SEO, PPC, Facebook ads, Twitter activity, etc.); your objective should be to maximize the return on that investment. Websites needlessly waste marketing spend and traffic because they don’t have a structured approach to what they communicate, how they communicate it, and to whom.

This class is about the psychology and tactics for converting visitors to customers, free trials, subscriptions, etc., and how to systematically develop test ideas to maximize the results. Unlike the in-product focus of UX thinking, this class is laser-focused on linear, one-time transactions, such as:

  • Purchases
  • Subscriptions
  • Free trial enrollments
  • Lead forms
Please complete this form, so that we can prepare a brief set of recommendations for your page: http://convert.wufoo.com/forms/conversion-maximization-page-profile/ (if we don't get to your page in class, we will provide them in writing or schedule a separate time).

Workshop Takeaways:

  • Conversion Maximization workflow to drive the process
  • Heuristic tools for developing the appropriate tactics
  • Process for developing value proposition messaging
  • Persona development to understand customers
  • Best practices in conversion maximization

Click here to ENROLL NOW and get more customers!

Required class materials: Please bring 2 readable print copies of what you consider the “problem” page(s) of your website.

Schedule
  • Workflow and Marketing Context

    WeWork Labs

    175 Varick St 4th Floor
    New York, NY

    - Introduction to the model

    - Workflow planning

    - Exercise: Tactical Context worksheet

    Nov
    7
    Wed, November 7th, 2012

    6:00 pm - 7:00 pm EST

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  • Tactics and Application

    WeWork Labs

    175 Varick St 4th Floor
    New York, NY

    - Introduction to the tactical framework

    - Key tactics for conversion maximization

    - Exercise: Value proposition worksheet

    - Exercise: Application of tactics (print your page)

    Nov
    7
    Wed, November 7th, 2012

    7:15 pm - 8:30 pm EST

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Boris Grinkot

People (plus) Process (equals) Success

Boris Grinkot has been a speaker and an evangelist for a "culture of testing" among marketers and corporate executives for many years. His work with Fortune 500 and international clients has included design of experiments and conversion optimization for consumer banking, telecom, software, tax services, publishing, magic (yes!), heavy industrial, and many other B2B and B2C marketing efforts.

Shifting focus from marketing to product development, Boris is applying his measurement and experimentation expertise to product development, having mentored hundreds of entrepreneurs and corporate product developers on Lean Startup methodology and application. Boris has been a guest presenter at the University of Florida, Princeton, and NYU.

Lean Startup Machine is a for-profit social enterprise with the mission of advancing the science of entrepreneurship to better utilize human potential. We aim to bolster jobs through innovation and prevent the world’s smartest people from wasting time building things nobody wants.

Lean Startup Machine has taught over 2000 entrepreneurs and 500 startups the Lean development process in an experiential format. 


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    WeWork Labs

    175 Varick St

    New York, NY

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