Turn Visitors into Customers: Maximize the ROI of your traffic

, People (plus) Process (equals) Success

The first 3 to register get 25% off using promo code EARLY3.

Driving visitors to your website costs money and effort (think what you’ve invested in your SEO, PPC, Facebook ads, Twitter activity, etc.); your objective should be to maximize the return on that investment. Websites needlessly waste marketing spend and traffic because they don’t have a structured approach to what they communicate, how they communicate it, and to whom.

This class is about the psychology and tactics for converting visitors to customers, free trials, subscriptions, etc., and how to systematically develop test ideas to maximize the results. Unlike the in-product focus of UX thinking, this class is laser-focused on linear, one-time transactions, such as:

  • Purchases
  • Subscriptions
  • Free trial enrollments
  • Lead forms
Please complete this form, so that we can prepare a brief set of recommendations for your page: http://convert.wufoo.com/forms/conversion-maximization-page-profile/ (if we don't get to your page in class, we will provide them in writing or schedule a separate time).

Workshop Takeaways:

  • Conversion Maximization workflow to drive the process
  • Heuristic tools for developing the appropriate tactics
  • Process for developing value proposition messaging
  • Persona development to understand customers
  • Best practices in conversion maximization

Click here to ENROLL NOW and get more customers!

Required class materials: Please bring 2 readable print copies of what you consider the “problem” page(s) of your website.

  • Workflow and Marketing Context

    WeWork Labs

    175 Varick St 4th Floor
    New York, NY

    - Introduction to the model

    - Workflow planning

    - Exercise: Tactical Context worksheet

    Wed, November 7th, 2012

    6:00 pm - 7:00 pm EST

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  • Tactics and Application

    WeWork Labs

    175 Varick St 4th Floor
    New York, NY

    - Introduction to the tactical framework

    - Key tactics for conversion maximization

    - Exercise: Value proposition worksheet

    - Exercise: Application of tactics (print your page)

    Wed, November 7th, 2012

    7:15 pm - 8:30 pm EST

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Boris Grinkot

People (plus) Process (equals) Success

Boris Grinkot and Tim Lombardo operate the Conversion Maximization™ consultancy Lateral Mind. Lateral Mind maximizes conversion through testing and best practices for start-ups, high volume e-commerce and a variety of other organizations that use a website to create customers.

Boris has taught conversion optimization to thousands of marketers through full-day workshops and webinars during his work at MarkеtingExpеriments, where he also led consulting projects for Fortune 500 companies, generating tens of millions of dollars through conversion improvements. Last year, he launched MarketingSherp’s Landing Page Optimization benchmark reports  by writing the first book, and this year he is publishing a new how-to paper for advanced conversion marketers through Econsultancy. Tim, as a startup advisor, has helped hundreds of entrepreneurs learn and implement Lean Startup and customer development methodologies, especially in the design of experiments. He regularly teaches classes and mentors for Lean Startup Machine.

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100% Positive Reviews (4 Reviews)

    WeWork Labs

    175 Varick St

    New York, NY

    5 / 8 Students

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