The Secrets of Global Brand Strategy Revealed

, Brand Strategy Consultant

Learn proven methodology and process that professional consultants use to unlock and supercharge brand strategy for world leading brands. You will walk away with the tools to lead your own company, non-profit or startup through a brand strategy process and deliver consistent and authentic brand marketing communication as a result.

What you will learn:

  1. Understanding what branding and brand strategy is all about.
  2. How to develop a strategy that enables a path to overcome business challenges.
  3. Overcome barriers to branding
  4. Align plan of attack from a perspective of product, sales and marketing to achieve financial and business goals.
  5. Develop a common vision for visual direction of the brand.

Results from learning how to develop brand strategy include:

  • Business Goals
  • Vision
  • Misson
  • Values
  • Uniqueness
  • Manta
  • Noble Pursuit
  • Core Market
  • Design Communication Positioning
  • Risks
  • Storytelling
  • Brand Attributes
  • Action Plan for Sales, Product & Marketing
  • The Secrets of Global Brand Strategy Revealed


    Coming soon...

    • 1st hour: Presentation/Lecture
    • Remaining time: Q&A session

    Coming Soon...

Daniel Vogelzang

Brand Strategy Consultant

Through his work at his previous firm, Soldier Design, Daniel Vogelzang has facilitated many multi-day, off-site, brand strategy retreats for senior executives from start-ups and cult brands to Fortune 500 companies. Through his methodology, he has translated results into salient brand strategy, leading to design and marketing execution. He has led strategy initiatives and delivered strategic insight and direction for companies such as Gold Toe Moretz, Canada Goose, Nike, Under Armour, New Balance, Warrior Lacrosse, Burton Snowboards and Targus.

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