The New Business Toolbox: Help Your New Business Do It Right The First Time

12 Videos (1h 4m)
  • The Business Model

    • Trailer

      01:19

    • Introduction

      08:01

  • Freelancing vs. Entrepreneurship

    • Freelancer or Entreprenuer

      05:33

  • Funding

    • The Necessity of Funding

      05:13

    • Equity and Debt

      04:10

  • Hiring

    • Hiring for Your Business

      05:01

    • Finding the A Players

      03:09

  • Naming

    • Your Name is Important

      07:08

  • Partnerships

    • Building Partnership Equity

      07:14

  • Cash Flow

    • Cash Flow

      05:29

    • Pricing

      05:24

  • Positioning and Storytelling

    • Position Your Company in the Market

      06:27

Class Project: Create Your Own 7-part Leverage Plan

Assignment Details

10,122

Students

388

Projects

About This Class

Transform your new business by understanding the opportunities (and pitfalls) that are right around the corner. Seth Godin has learned these lessons the hard way, and in this entertaining (and useful) class, he'll share what he knows. Save time and avoid dead ends as you organize and grow your small business... Read More

Published on Thu, Jan 16th 2014