The Modern Marketing Workshop

23 Videos (2h 49m)
  • Introduction

    • Trailer

      01:00

    • Introduction

      08:03

  • 11 Questions About Your Role and Your Leverage

    • 11 Questions - Part 1

      06:02

    • 11 Questions - Part 2

      05:09

  • An Action Theory of Marketing

    • Action Theory of Marketing - Part 1

      08:16

    • Action Theory of Marketing - Part 2

      06:24

  • The "P" Words

    • The P Words - Part 1

      09:52

    • the P Words - Part 2

      08:22

    • the P Words - Part 3

      06:31

    • the P Words - Part 4

      05:14

    • XY Chart

      06:27

  • Specific Marketing Concepts (and Most of the Exercises)

    • Emotion - Part 1

      05:48

    • Emotion - Part 2

      07:59

    • Emotion - Part 3

      09:05

    • Emotion - Part 4

      04:03

    • Change - Part 1

      05:06

    • Change - Part 2

      09:53

    • Alert - Part 1

      08:00

    • Alert - Part 2

      06:12

    • Share - Part 1

      06:34

    • Share - Part 2

      08:18

  • Bonus Features: Case Studies

    • Chatting with Milliner Satya Twena in New York City

      10:19

    • Chatting with Skillshare

      15:54

Class Project: Create a marketing project that transforms the way you and your team tell your story and grow.

Assignment Details

10,564

Students

316

Projects

About This Class

Catch up & get your team in sync. Marketing has changed more in the last 20 years than any other business discipline. Far more than accounting, manufacturing, or management. Why are we relying on the same-old traditional textbooks? Why are CMOs cornered into decisions that make no sense? Why do leaders s... Read More

Published on Tue, Mar 11th 2014