The Modern Marketing Workshop

23 Videos (2h 49m)
  • Introduction

    • Trailer

      01:00

    • Introduction

      08:03

  • 11 Questions About Your Role and Your Leverage

    • 11 Questions - Part 1

      06:02

    • 11 Questions - Part 2

      05:09

  • An Action Theory of Marketing

    • Action Theory of Marketing - Part 1

      08:16

    • Action Theory of Marketing - Part 2

      06:24

  • The "P" Words

    • The P Words - Part 1

      09:52

    • the P Words - Part 2

      08:22

    • the P Words - Part 3

      06:31

    • the P Words - Part 4

      05:14

    • XY Chart

      06:27

  • Specific Marketing Concepts (and Most of the Exercises)

    • Emotion - Part 1

      05:48

    • Emotion - Part 2

      07:59

    • Emotion - Part 3

      09:05

    • Emotion - Part 4

      04:03

    • Change - Part 1

      05:06

    • Change - Part 2

      09:53

    • Alert - Part 1

      08:00

    • Alert - Part 2

      06:12

    • Share - Part 1

      06:34

    • Share - Part 2

      08:18

  • Bonus Features: Case Studies

    • Chatting with Milliner Satya Twena in New York City

      10:19

    • Chatting with Skillshare

      15:54