The Creative Entrepreneur's Guide to Building a Brand

, Writer & Stylist

This class is designed for creative entrepreneurs who have a product to sell and are ready to create a brand — a look, personality and voice — that shoppers will relate to, remember, and come back to again and again. (And again!) 

We'll spend 45 minutes reviewing the basics of creating a brand people love, followed by 45 minutes of getting our hands dirty with each other's brands — brainstorming new ideas and acting as a built-in focus group for feedback on existing ones. Because sometimes we just need a roomful of creative people to inspire our next big move. 

We'll start by helping you define your...

  • Business goals
  • Brand values 
  • Story
  • Audience

And learn how to turn that into a meaningful... 

  • Name
  • Identity (logo) 
  • Communications plan  
  • Brand filter 

///// After selling out, I opened up a few more spots so everyone can make it. Hope to see you! /////

Schedule
  • The Creative Entrepreneur's Guide to Building a Brand

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Janette Crawford

Writer & Stylist

Janette Crawford is the founder of Sun + Dotter, a baby & maternity curation & styling service in San Francisco. She also maintains Fashion Loves People, a blog she started in 2007 about ethical fashion for women, home and baby, and where she runs an online pop-up shop of beautiful baby items. She was a member of the founding team at Storenvy, a San Francisco startup that powers online storefronts for creative businesses.

Janette's writing and style have appeared in Cosmopolitan Magazine, Refinery29, DesignSponge, Apartment Therapy, LeanIn.org and more. She has spoken at Alt Summit, Conference for Creative Entrepreneurs, Texas Style Council and PRNews' Facebook Conference.

Her daughter, Vivian Sunshine, was born in 2011. She's learned since then that babies really don't need the flashy, minxy products that mainstream baby retailers have to offer, and products like wooden Montessori toys are better for them all around. Good news for all of us!

Read Janette's story of how having a baby went from awful to amazing, also published in Cosmo: http://leanin.org/stories/janette-crawford

Janette's Fashion Loves People pop-up shop: http://store.fashionlovespeople.com

A peek at Janette's maternity and home style on Refinery29: http://refinery29.com/maternity-fashion-tips

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