Startup 001: Your first experiment.

, Entrepreneurial Science, Lean Startup Machine

Someone get the Fabreeze, because your idea STINKS!

A softer way of putting that is your idea has a hole in it somewhere. You should identify the holes in the boat before launching your transatlantic journey. 

Forget your solution and run your first experiment by talking to customers and validating that they have the problem you think they have. 

Learn the importance of Customer Development and why talking to customers is step one for any new idea, product, or service. After a brief intro to Lean and my personal story, we will set up your first problem/customer statement and conduct your first experiment using the Validation Board.  Part of this class will be "out of the building" as we do in our Lean workshops.   

We will cover the following in the this session.

  • Brief into to Lean and why it is valuable
  • Complete run-through of Validation Board (as this will be the basis of all experiments)
  • How to turn assumptions into experiments
  • Types of minimal viable products to build
  • What features do my customers want (setting up experiments for team)
  • Customer development tactics and exercises to implement
  • Case study of real life implementation and business model
You will need to complete a problem/customer/vision exercise in a worksheet before class. It will take 10 minutes.
  • Get out of the building


    Coming soon...

    Those who put the work in, getting out of the building doing customer development will be rewarded with extra help:) Note:

    This class is not going to be comfortable or fun, and we’re not going to lecture, we’re going to put you through a process that has been distilled after using it with hundreds of startups. Some of the exercises will be intentionally 


    PRE-CLASS HOMEWORK (done in the workbook)

    1. Define your goal for the class
    2. Define the goal of your startup (you only know when you arrive if you know where you are going)
    3. State your current progress/status (you can only measure progress if you know where you started)
    4. Define your first problem statement
    5. Define your first customer segment

    When you complete your homework, we will set you up with your first experiment and have you interview your first 5-10 customers. 


    Coming Soon...

Adam Berk

Entrepreneurial Science, Lean Startup Machine

I am the Global Director of Entrepreneurial Science at Lean Startup Machine. I have the great pleasure of travelling around the world to teach entrepreneurs about Lean methodologies. I have helped over 100 teams of entrepreneurs in Istanbul, Silicon Valley, NYC, Seattle, Vancouver, Montreal, and at The University of Florida, Microsoft, AOL, NewsInternational, etc.

Standing on the shoulders of giants like Eric Ries, Steve Blank, Patrick Vlaskovits and others, we have distilled the Lean methodology into actionable, sequential steps. I really enjoy teaching early stage companies how to identify their riskiest assumptions and test them using our own proprietary tool, the Validation Board. I wish I could have taken this class when I built my first startup, and I used the methods I teach in my current app for wedding photos - where I validated the solution and had paying customers before I wrote a line of code. 

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