Master Google Analytics In 1 Hour (Beginners)

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18 Videos (1h 10m)
  • Get Started! Sign Up For Google Analytics

    • Trailer

      01:25

    • Welcome to Class! Sign-Up For Google Analytics & Implement tracking code

      07:44

  • Configure Google Analytics Data

    • Add Filters & Views To Your Account

      04:20

  • Google Analytics Site Tour: What Everything Means

    • Unique visitors and visits

      02:41

    • Bounce rate

      02:34

    • Browsers, operating services and networks

      02:09

    • Geographic location & language

      02:53

    • Mobile, tablet & desktop users

      01:46

    • New vs. returning users

      01:24

    • Pageviews

      02:09

    • Referral, direct, search, social & email traffic

      04:49

    • Site performance, speed and load times

      02:20

    • Visitor flow

      03:15

    • Average visit duration & average time spent on page

      03:19

    • Site Content: all pages, content drill down, landing pages & exist pages

      02:20

  • Determine What Success Looks Like

    • How to create a measurement framework

      11:11

  • Create a Campaign Dashboard

    • Set Up A Campaign Dashboard

      06:54

  • Report The Results

    • A Template For Reporting Results

      07:04

About This Class

Make yourself more employable and learn Google Analytics. The Online Marketing Institute surveyed 750 Fortune 500 companies and ad agency execs and found there is a major digital talent gap. The biggest area that ex... View More

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