Master Google Analytics In 1 Hour (Beginners)

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18 Videos (1h 10m)
  • Get Started! Sign Up For Google Analytics

    • Trailer

      01:25

    • Welcome to Class! Sign-Up For Google Analytics & Implement tracking code

      07:44

  • Configure Google Analytics Data

    • Add Filters & Views To Your Account

      04:20

  • Google Analytics Site Tour: What Everything Means

    • Unique visitors and visits

      02:41

    • Bounce rate

      02:34

    • Browsers, operating services and networks

      02:09

    • Geographic location & language

      02:53

    • Mobile, tablet & desktop users

      01:46

    • New vs. returning users

      01:24

    • Pageviews

      02:09

    • Referral, direct, search, social & email traffic

      04:49

    • Site performance, speed and load times

      02:20

    • Visitor flow

      03:15

    • Average visit duration & average time spent on page

      03:19

    • Site Content: all pages, content drill down, landing pages & exist pages

      02:20

  • Determine What Success Looks Like

    • How to create a measurement framework

      11:11

  • Create a Campaign Dashboard

    • Set Up A Campaign Dashboard

      06:54

  • Report The Results

    • A Template For Reporting Results

      07:04

Class Project: Create an Analytics Report

Assignment Details

537

Students

10

Projects

67%

6 Reviews

About This Class

Make yourself more employable and learn Google Analytics. The Online Marketing Institute surveyed 750 Fortune 500 companies and ad agency execs and found there is a major digital talent gap. The biggest area that execs needed new hires to muscle up in was analytics. That study is just one of the many that co... Read More

Published on Tue, Feb 4th 2014