Making Curation Your Most Efficient Content Marketing Strategy

, An open incubator where ideas meet execution

Bryan Solis holds that brands must become media to earn relevance. Curation allows you to embrace this shift, as it is a powerful tool to connect and engage with your users. Curation enables you to become a trusted resource in your field, while increasing your visibility on the web.

In order to excel at as a curator, you need to care about your audience and be able to identify what content is valuable to them. Come learn from top notch curator Axelle Tessandier how to:

  • Use curation to propel your particular startup
  • Build relationships and improve your visibility with your intended audience
  • Become the indispensable resource your customers will love to interact with
  • Implement the best curation practices and tips (taken from key study cases on the main curation platforms)
  • Making Curation Your Most Efficient Content Marketing Strategy

    pariSoma Innovation Loft

    169 11th Street
    San Francisco, CA

    Mon, July 23rd, 2012

    6:30 pm - 8:00 pm PDT

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PARISOMA Education

An open incubator where ideas meet execution

Axelle Tessandier is a social media addict, writer and a natural curator with a Masters in Audiovisual, Media Law and Communications from La Sorbonne in Paris. She has worked in the media, TV, press and cinema industries helping green organizations communicate digitally. Currently, she is both a curator and evangelist for, and dedicates time to be an advisor for the startup My Little Paris.

A couple years back, she was chosen to participate in the innovation program Palomar5 in Berlin, which led her to become a resident artist in their collaborative hub in San Francisco. She has written for different sites such as The Next Web and ReadWriteWeb, and has participated in new journalistic innovations like LongShotMag. Recently, she was the Marketing Director for the curation platform and was instrumental to its successful launch.


To check out other pariSoma CoLearning classes, click here.

Testimonials from pariSoma CoLearning  past class participants:

"Axelle was great at reminding me that for curation, passion and honesty is what it is all about"

"What made this class a home run for me was Axelle's enthusiasm"

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