It's all in the packaging: presentation skills & pitch strategy

, SVP Global Director of Engagement Planning

In order for people to buy what you're selling, they need to understand and remember what you've said to them.  In a world where people are inundated with information and ideas, the packaging and presentation of an idea are as important as the ideas themselves.

“Presentation Skills and Pitch Strategy" will give you an inside look at how to break through and resonate when selling your ideas and services.

Topics covered will include:

  • Using a creative approach to presenting
  • Determining client needs to build an effective presentation strategy
  • Reading the room you're presenting to and handling difficult questions
  • Selling ideas
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  • It's all in the packaging: presentation skills & pitch strategy

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Amber Finlay

SVP Global Director of Engagement Planning

Hello, I'm Amber. I'm the Global Director of Engagement Planning and an SVP at Arnold Worldwide, based in Boston.   I've had all of the confusing titles mentioned above - communications planner, channel planner, connections planner and now engagement planner, so despite the irony of a confusing set of terms for a job meant to make communicating better and simpler for brands, I've been around the block and am excited to share what I've learned.


A bit about me (written in the third person, for which I apologize):

Amber joined Arnold in May 2010, and works with Arnold’s creative, strategy and account teams, as well as external partner agencies, to bring medium and message together in creative and innovative ways.
 
Prior to Arnold,  Amber worked at Naked Communications, leading integrated communication strategies for brands like Citibank, NBC, Johnson & Johnson, Kraft, and Google, and went on to drive agency innovation as Director of Digital Strategy – with a pitstop at McGarryBowen in between, leading strategy on the Verizon Droid launch. She gained in-the-trenches experience in the digital space at Deep Focus, leading strategy for the likes of HBO, Miramax, Nike and Dewar's Scotch. She also learned way too much about spot colors and press proofs while working in the studio at DDB Los Angeles – oddly, knowledge that seems to come in handy more often than you’d think.
 
Amber has a master’s degree in Integrated Marketing Communications from Emerson College, and has served on the jury for the Content and Contact and Integrated categories at the Clio Awards. She enjoys interior design, comic books, fan culture and technology, and has been in a waterski pyramid. For real. Second tier.

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