If you have $1 to spend on marketing, where would you spend it?

, Sr. Director of Marketing at TaskRabbit

This class will focus on how to apply lean start-up principles to marketing, showcasing case studies from TaskRabbit and other companies. 

The "lean startup" methodology, a term coined by Eric Ries, advocates the creation of rapid prototypes designed to test market assumptions, and the use of customer feedback to evolve these hypotheses much quicker than via traditional processes.

Typically, this notion is applied to product development. However, it can also be applied successfully across other functional areas to test and iterate on hypotheses. At TaskRabbit, we use this approach to test and quickly iterate on various marketing tactics - everything from brand design to positioning to messaging to PR channels.

The ability to test and iterate quickly has allowed us to determine the most appropriate and effective channels to focus on. In this class, I will share my experience implementing lean start-up tactics at TaskRabbit as well as discuss case studies from across the industry. 

  • If you have $1 to spend on marketing, where would you spend it?

    Hub SOMA

    901 Mission Street Suite 105
    San Francisco, CA

    Wed, March 28th, 2012

    7:00 pm - 8:30 pm PDT

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Jamie Viggiano

Sr. Director of Marketing at TaskRabbit

Jamie manages TaskRabbit's marketing organization, including brand strategy and development, customer acquisition, PR, online marketing, social media, design, and content. Before joining TaskRabbit, Jamie was responsible for marketing at Humedica, a venture-backed healthcare data analytics company.

Prior to Humedica, Jamie worked at Johnson & Johnson in several different roles, including Business Development, Strategic Planning, Marketing and Sales.  Jamie received her MBA from Harvard and her undergraduate degree from the University of Pennsylvania.

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    Hub SOMA

    901 Mission Street

    San Francisco, CA

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