How to explain an idea - a workout for your mind

, VP Brand Strategy, Big Spaceship

This class is for anyone in advertising, marketing or technology. It's for bloggers and writers. It's for start-ups.

It's for people in the business of working out ideas and then working out how to explain them.

It'll help you work out what your idea really is.
It'll help you make better presentations.
It'll help your ideas catch fire.

You'll leave with a thorough understanding of what an idea is, the distinction between an idea and an execution, writing idea names and loglines, the power of analogy, and a presentation planning structure.

This will be a 2-hour workout - not a talk. We will cover many of the principles in this article How to explain an idea - but we will cover them in doing, not talking.

  • How to explain an idea - a workout for your mind

    Skillshare HQ

    407 Broome Street #5A
    New York, NY

    Wed, July 25th, 2012

    7:00 pm - 9:00 pm EDT

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Mark Pollard

VP Brand Strategy, Big Spaceship

I’ve been making ideas since the late 1990’s – in digital agencies and a dot-com that went bust in 2000 as well as in advertising agencies like Saatchi & Saatchi NY, McCann Erickson and Leo Burnett. I also founded the first full color hip hop magazine in the Southern Hemisphere. Now, I work at a digital agency in Brooklyn called Big Spaceship with clients like Chobani, Unilever, Kraft, and We focus on solving business problems by solving human problems.

In the past year I’ve spoken at TEDx Hackensack, DMA 2012 (Las Vegas), eat:Strategy (Toronto), and Miami Ad School. I was listed as one of Sydney’s Top 100 Creative Catalysts (government initiative) and in the Adnews Top 40 under 40, and won Gold at the Account Planning Group Creative Planning Awards for a  McDonald’s strategy.

There’s a bit more background here and I’m on the Twitter at @markpollard 

Why I Teach

I teach because I believe things like strategy and ideas are simpler than much of the industry I’ve grown up in leads on. The problem with the mysticism? It allows people to establish power over others, to encourage unspoken Ponzi schemes, and to misbehave. If you’ve worked in a toxic advertising agency then you know what I’m talking about.

Strategy and ideas need not be fluffy, academic, or long-winded. So, I like to share the tools and frameworks I’ve picked up (often in frenetic and high-pressure environments), meet good people, and hopefully also learn from you. And, while much of what I teach is useful for advertising, none of the classes are only for people who work in advertising.

The three Skillshare classes I teach

  • NEW: Stop Wishing You Had Ideas and Have Them
  • How to explain an idea – a workout for your mind (over 800 students)
  • Straterday – everything you need to know about strategy on a Saturday (114 students)
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    New York, NY

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