How to Fail Forward with Your Startup (LEAN 102)

, CEO/Founder, Lean Startup Machine

"Failure is simply the opportunity to begin again, this time more intelligently." Henry Ford

I will walk you through a slow failure and explain how we could have, and should have applied Lean Startup methods to fail faster, smaller, and smarter at each step of the way. You will walk away with knowledge and a frame of reference when you are faced with the same choices at your startup. 

With my first startup neighborrow, I did some things right, and many things wrong, but ultimately we were not Lean and we paid for it in wasted resources and opportunity costs.

Now, I am working on a new and improved startup called Album+ which is the easiest way for the host of an event (wedding, music festival, party) to collect and curate photos. 

Learn in context where we went wrong with neighborrow, how Lean could have saved us or helped us move faster, and how I am applying the Lean scientific method to Album+.

You'll leave knowing the vital differences between:

  • Iterating and pivoting
  • Listening to customers and customer development
  • Buiding small and creating a minimum viable product (or minimum awesome product)
  • Passionate users and early adopters

I'm turning my failure inside-out for you to help you save time, money and exploit the mistakes that exploited me. Don't waste weeks or months on building something that nobody wants! Learn how to release quickly for the purpose of achieving a product-market fit.

Must have a desire to learn about how to effectively harness failure when building a business.
  • How to Fail Forward with Your Startup (LEAN 102)

    The Hatchery

    500 Seventh Ave (37th Street) 17th Floor, Seminar Room
    New York, NY

    How to Fail Fast and Succeed Faster

    Wed, June 20th, 2012

    7:00 pm - 8:00 pm EDT

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Trevor Owens

CEO/Founder, Lean Startup Machine

Trevor is an entrepreneur and thought leader on Lean Startup methodologies. He's the Founder & CEO of Lean Startup Machine, an innovation training & software company that has helped thousands of startup founders and individuals from organizations including Google, Salesforce, News Corp, Intuit, and others, start hundreds of new businesses across six continents.

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The Hatchery

500 Seventh Ave (37...

New York, NY

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