Digital Strategy on a Shoestring

This class is no longer available.

6 Videos (1h 3m)
  • Category Research Tools

    • Trailer

      01:02

    • 10 Tools For Category Research

      14:54

  • Competitive Audit Tools

    • 6 free tools to assess the competition

      13:49

  • Consumer Research Tools

    • 6 tools for consumer research

      16:09

  • Naming Things Tools

    • 10 free tools to give great names to ideas

      09:45

  • Measuring success

    • Resources for Analytics

      07:49

About This Class

The resources inside a Digital Strategist's toolbox are the things that shape very sharp thinking. Yet tools can be hellishly expensive, and those Googlebots never truly uncover real human insights.  So what to do... View More

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