Digital Strategy on a Shoestring

This class is no longer available.

6 Videos (1h 3m)
  • Category Research Tools

    • Trailer

      01:02

    • 10 Tools For Category Research

      14:54

  • Competitive Audit Tools

    • 6 free tools to assess the competition

      13:49

  • Consumer Research Tools

    • 6 tools for consumer research

      16:09

  • Naming Things Tools

    • 10 free tools to give great names to ideas

      09:45

  • Measuring success

    • Resources for Analytics

      07:49

Class Project: Create a hit list of insights for Reddit

Assignment Details

885

Students

11

Projects

About This Class

The resources inside a Digital Strategist's toolbox are the things that shape very sharp thinking. Yet tools can be hellishly expensive, and those Googlebots never truly uncover real human insights.  So what to do? There are many fantastic free tools that allow you to be scrappy without compromising sharp... Read More

Published on Mon, Aug 5th 2013